Business Manager – Sales, Retention & Growth at Avon HMO

We are seeking a talented and experienced Business Manager – Sales and Marketing: a self-driven, highly ambitious future business leader who will champion our customer acquisition, retention, and market share growth objectives.

The Business Manager – Sales and Marketing will carry full P&L responsibility for driving regional performance. This role will oversee relationship management, customer experience, sales, and business development, ensuring that the team operates cohesively and effectively to deliver exceptional results for the regional office.

Ultimately, the Business Manager will be accountable for achieving annual targets, cultivating and sustaining strong client relationships, and analyzing customer trends to drive profitable growth while reinforcing the company’s leadership position in the market.

Duties/Responsibilities

Business Development & Growth

• Drive corporate and retail client acquisition, retention, and expansion strategies.
• Develop and execute business plans to achieve revenue targets and profitability goals.
• Identify new market opportunities, partnerships, and distribution channels.
• Lead negotiations with corporate clients, brokers, and key stakeholders.2. Sales & Marketing Leadership
• Build and lead a high-performing sales and marketing team.
• Oversee product positioning, pricing strategies, and market penetration plans.
• Monitor competitor activities and adjust strategies to maintain competitive advantage.
• Implement customer engagement and loyalty programs to reduce churn.

Operations & Service Delivery

• Ensure efficient operational processes for client onboarding, claims processing, and customer service.
• Oversee provider network management (hospitals, clinics, pharmacies).
• Ensure delivery of high-quality healthcare services and seamless customer experience.
• Drive automation and technology adoption for operational efficiency.

Financial & P&L Management

• Take ownership of the regional/business unit P&L.
• Manage budgets, forecasts, and cost optimization strategies.
• Ensure premium collections, credit control, and financial discipline across accounts.
• Report regularly to senior management on business performance.

Compliance & Risk Management

• Ensure adherence to NHIS (National Health Insurance Scheme) and regulatory guidelines.
• Develop and monitor internal policies to mitigate risks and ensure compliance.
• Liaise with regulators and industry bodies to stay updated on industry requirements.

Leadership & People Management

• Lead, mentor, and motivate a multidisciplinary team.
• Build a performance-driven culture with measurable KPIs.
• Foster collaboration between sales, operations, finance, and medical teams.
• Champion staff training, capacity building, and professional development.

Key Performance Indicators

• Revenue growth and profitability.
• Client acquisition and retention rates.
• Premium collection efficiency.
• Customer satisfaction scores (Net Promoter Score, complaint resolution time).
• Operational efficiency (claims turnaround time, provider service rating).
• Regulatory compliance score (audit outcomes, fines/penalties avoided).

Qualification and Experience

• Bachelor’s degree in Business Administration, Marketing, Health Management, or related field (MBA is an advantage).
• Minimum of 7–10 years’ progressive experience in HMO/health insurance, with at least 3 years in a senior management role.
• Proven track record in business development, sales leadership, and P&L management.
• Strong understanding of HMO operations, healthcare provider management, and NHIS regulatory framework.
• Exceptional negotiation, communication, and stakeholder management skills.
• Demonstrated ability to lead and inspire high-performing teams.