Business Development Officer at EMEL

Job Summary

• The Business Development Officer (BDO) is responsible for driving growth and visibility of Emel Hospitals Ltd through effective marketing of hospital services and clinical specialties.
• The officer will identify new business opportunities, strengthen existing relationships, and promote the hospital’s facilities such as the ICU, HDU, Executive Wards, Theatre, Clinics, and other service units.

Key Responsibilities

• Promote all hospital services and specialties to HMOs, corporate and individual clients.
• Develop and implement marketing strategies to increase patient inflow and service utilization.
• Conduct regular visits to organizations, HMOs, and referral sources to maintain strong partnerships.
• Identify and pursue new business opportunities and service areas.
• Coordinate hospital outreach, campaigns, and health awareness programs.
• Monitor market trends, competition, and customer feedback for continuous improvement.
• Collaborate with clinical and administrative teams to package and communicate hospital services effectively.
• Prepare and present weekly and monthly marketing performance reports.
• Support digital marketing and branding initiatives to enhance visibility and reputation.
• Represent the hospital professionally at external functions, health fairs, and corporate engagements.

Qualifications & Requirements

• B.Sc. or HND in Marketing, Business Administration, or any related field.
• Minimum of 2 years’ experience in business development.
• Proven record of achieving marketing or business growth targets.
• Strong communication, presentation, and relationship management skills.
• Good knowledge of hospital operations and service lines (ICU, HDU, Theatre, etc.).
• Proficiency in Microsoft Office tools and basic digital marketing.
• Self-driven, goal-oriented, and able to work with minimal supervision.

Core Competencies:

• Strategic Marketing and Sales
• Client Relationship Management
• Negotiation and Communication Skills
• Creativity and Initiative
• Team Collaboration.