Business Development / Marketing Officer at Greenfield Health Management Limited

Responsibilities and Attributes

• General Marketing of the Health Insurance Scheme
• Planning and strategizing to meet marketing targets
• Meeting Targets by bringing new businesses and maintaining the existing ones
• Prepare seminar papers and lead presentation teams
• Follow-up issues through telephone, letters, etc.
• Ensuring that client complaints are promptly attended to.
• Handling objections, prospecting and closing of sales in line with company policy
• Evaluation of our plans, goals and strategies against the strength, premium, intelligence/weakness of competitors and suggest a way forward (re-strategizing)
• Continuous evaluation of our services, processes and procedures vis-a-vis clients’ demand/complaints and standard in the ‘managed healthcare’ industry.
• Research and Development-ascertain the exact marketing problems and proffer solutions
• Forming a team for an effective pricing system that is competitive enough in the market
• Writes and reviews reports
• Segmentation of the market and clients for better prospecting
• Be part of periodical clients and provider forum meetings.
• Developing new products and coordinating the marketing of our health plans (products)
• Budget estimate preparations, monitoring, reviews and evaluation
• Ad-hock duties from the MD and Management and Head of Business Development.

Qualifications / Experience
Candidate must possess the following:

• At least a BSc Degree or HND in Marketing or other relevant courses.
• Post Graduate Qualification in Public Health, Health Management, health financing, Insurance or related fields will be added advantage.
• Proficiency in MS Word, MS PowerPoint and MS Excel,
• Cognate experience working with a Health Maintenance Organization is an added advantage.
• Experience in selling and marketing.
• Must have good oral, analytical, interpretive and written comprehension skills, strong management skills and willingness to train.
• Must have strong customer orientation and loyalty for long term sustainability.
• The candidate is expected to possess excellent communication skills.