Business Development & Marketing Officer at CarePoint Hospitals Limited

Job Description

Business Development:

• Working with the Chief Executive Officer, Business development team and staff members to support programs and initiatives at the facilities with specific focus on adding value in the long term.
• Proposing a business development strategy for the facilities, managing the resources, budget, and impact, and focusing on results and revenue.
• Working with the clinical Staff across each facility to build awareness of campaigns and programs.
• Planning and execution of patients’ quarterly business reviews, to drive incremental revenue through analytics.
• Estimating demand, establish target markets & segmentation strategy of channels, initiatives.
• Assisting in creating and implementing a business development strategy that achieves a measurable growth in income.

Business intelligence:

• Assist in developing strategies by which our healthcare facilities will become the leading provider of affordable healthcare services to various communities nationwide.
• Ensuring the facilities generate sufficient profit from services provided to clients and patients.
• Maintain comprehensive product/services, industry knowledge.
• Environmental scanning to identify and track competitors and trends.

Conducting Market Research:

• Working with our on-ground staff at CarePoint hospitals and interacting with patients and potential clients to understand the market requirements at an individual hospital level.
• Interacting closely with patients and potential customers to understand who they are, what their health care requirements are and how to connect with the target markets.
• Advise the team on strategic locations/spots to conduct outreaches, also plan and execute this strategy.

Vendors/Stakeholders Relations:

Manage and collaborate with vendors and stakeholders, identify and initiate partnerships with new vendors and stakeholders.

Door-to-door Marketing:

Managing and coordinating on-ground marketing initiatives, might include traveling across various CarePoint hospitals to implement marketing initiatives.

Administrative:

• Report writing on marketing update and activities to come.
• Work with your team to brainstorm new and innovative growth strategies.
• Any other duties assigned by your supervisor.

Experience and skill required:

• A Bachelor's degree in Marketing, Branding and Communication, Public relations or any other related discipline.
• At least 2 years working experience in Marketing, Sales, Public relations and other similar field.
• Highly creative individual, with a strong grasp of current marketing tools and strategies as well as the ability to lead integrated marketing campaigns from concept to execution.
• Communications skills in Yoruba language
• Ability to multi-task effectively in a high paced environment.
• Ability to develop relationships and encourage influencer organizations, corporate customers, and independent customers to continue to use CarePoint healthcare facilities.
• Able to organize, synthesize and respond to complex information to achieve marketing goals.
• Self-starter, comfortable in a deadline-oriented environment, demonstrated skills in delivering results.
• Familiarity with the healthcare environment could be an added advantage.
• Location within Egbeda, Akowonjo axis would be an added advantage.