Business Development Manager at Westfield Consulting

Job Summary

• Responsible for driving sales growth, expanding market presence, managing distributors, and developing strategic business opportunities within Lagosand surrounding territories.
• The role focuses on increasing revenue, strengthening customer relationships, improving product distribution, and ensuring achievement of company sales objectives.

Key Responsibilities
Business Development & Market Expansion:

• Identify and develop new business opportunities within Lagosand surrounding areas.
• Expand market presence and distribution network.
• Conduct regular market research and competitor analysis.
• Develop strategies to increase brand visibility and market share.
• Identify and onboard new distributors, wholesalers, and retail partners.

Sales Performance & Target Achievement:

• Deliver monthly, quarterly, and annual sales targets.
• Develop and implement territory sales plans.
• Monitor sales performance and implement corrective actions where necessary.
• Ensure continuous product availability across assigned markets.
• Drive execution of sales promotions and trade activities.

Distributor & Channel Management:

• Manage and support distributors to ensure effective product distribution.
• Monitor distributor stock levels, sales performance, and compliance.
• Ensure adherence to company pricing and trade policies.
• Build strong, mutually beneficial relationships with channel partners

Customer Relationship Management:

• Develop and maintain strong relationships with key customers and accounts.
• Resolve customer complaints and ensure prompt issue resolution.
• Negotiate pricing, contracts, and business agreements.
• Maintain high levels of customer satisfaction and retention.

Market Intelligence & Reporting:

• Provide regular reports on market activities, competitor movements, and sales performance.
• Analyze market trends and recommend growth opportunities.
• Submit accurate weekly/monthly performance reports to management.

Team Collaboration & Leadership:

• Collaborate with Sales, Marketing, Logistics, and Finance teams.
• Support and guide field sales representatives and distributors.
• Ensure alignment with company strategies and policies.

Key Performance Indicators

• Achievement of sales targets
• Market expansion and penetration rate
• Distributor performance and coverage
• Product availability and visibility
• Customer acquisition and retention
• Timely and accurate reporting
• Revenue growth contribution.

Key Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• MBA is an advantage.
• A professional Certificate is an added advantage.
• 5 - 7 years’ experience in FMCG sales, business development experience
• Strong negotiation and business development skills
• Excellent communication and interpersonal skills
• Strategic thinking and analytical ability
• Strong leadership and stakeholder management skills
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)
• Ability to work independently and under pressure.