Business Development Manager at MacTay Consulting

Position Overview

• The Business Development Manager (BDM) will be responsible for driving the commercial growth of the organization, a leading player in the manufacturing sector engaged in the production and distribution of PVC pipes and fittings, electrical cables, lubricants, plastic products, and other related industrial goods.
• The BDM will lead strategic initiatives aimed at expanding market share, developing new sales channels, and strengthening customer relationships. The ideal candidate should be a strategic thinker with solid experience in industrial and B2B sales.

Key Responsibilities
Market Development & Expansion:

• Identify and develop new business opportunities across existing and untapped markets in Nigeria and West Africa.
• Conduct market research and competitor analysis to guide pricing, product positioning, and marketing strategy.
• Establish partnerships with distributors, wholesalers, and key accounts in the construction, electrical, and industrial sectors.
• Drive market penetration for the company’s products in key industries such as building materials, oil & gas, and infrastructure.

Sales and Revenue Growth:

• Develop and implement sales plans to achieve monthly and annual revenue targets.
• Monitor and analyze sales performance to identify trends and growth opportunities.
• Collaborate with production and logistics teams to ensure timely product availability and delivery.
• Recommend pricing strategies and promotional campaigns to enhance product competitiveness and profitability.

Client Relationship Management:

• Build and maintain strong relationships with key distributors, dealers, contractors, and institutional clients.
• Ensure high levels of client satisfaction through proactive engagement and after-sales support.
• Lead negotiations and close strategic deals that align with the company’s growth objectives.

Strategy, Reporting, and Coordination:

• Prepare business development reports, sales forecasts, and market intelligence for management review.
• Work closely with the Managing Director and department heads to align sales initiatives with company goals.
• Represent the company at trade exhibitions, industry events, and business forums.

Leadership and Team Collaboration:

• Provide guidance and support to regional sales and marketing teams.
• Promote a performance-driven sales culture across all channels.
• Mentor junior business development staff and foster cross-departmental collaboration.

Key Performance Indicators (KPIs)

• Achievement of quarterly and annual sales/revenue targets.
• Increase in market share and distribution coverage.
• Growth in customer acquisition and retention rates.
• Volume and profitability of business generated.
• Number of strategic partnerships and key accounts developed.

Qualifications and Experience

• Bachelor’s Degree in Business Administration, Marketing, Economics, or a related field.
• Minimum of 5–7 years’ proven experience in business development, industrial sales, or marketing within the manufacturing, construction materials, or FMCG sectors.
• In-depth understanding of B2B sales, industrial distribution networks, and product marketing strategies.
• Strong background in market research, client engagement, and contract negotiations.

Skills and Competencies:

• Strong commercial acumen and negotiation skills.
• Excellent communication, presentation, and relationship management abilities.
• Data-driven, result-oriented, and analytical mindset.
• Ability to work under pressure, meet targets, and manage multiple priorities.
• Proficiency in Microsoft Office Suite and CRM tools.
• Strong leadership qualities and a proactive attitude.

Remuneration and Benefits

• Monthly Salary: N500,000
• Performance-based incentives and commissions.
• Target-based bonuses.
• Opportunities for career growth and professional development.