Business Development Manager at Easywin Lotto

Core Duty

• Responsible for managing the day-to-day marketing activities and long-term strategy for our business.

Responsibilities

• Create a 360-degree marketing strategy to complement our expansion strategy in trade
• Plan and direct marketing programs/campaigns to generate interest in – and sales of – the organization’s products / services.
• Identify new markets for brand building of the lotto property and analyse customer feedback and market data.
• Work with department heads or staff (Trade marketing, Sales, Design & Development, Operations etc.) to discuss contracts, selection of advertising media, products to be advertised, and other marketing-related events and issues
• Gather, organize, and analyse information (market behaviour, trends, competition, etc.) to plan advertising campaigns
• Advise with respect to new products and existing product improvements
• Plan advertising, including determining in which media to advertise (e.g., radio, television, print, online/mobile, billboards, social media)
• Negotiate advertising contracts
• Initiate market research studies, analyse data, and present findings
• Use a variety of styles to persuade or negotiate appropriately.
• Set up meetings between client decision makers and company’s practice leaders/Principals.
• Plan approaches and pitches.
• Cold call as appropriate within the market or geographic area to ensure a robust pipeline of opportunities.
• Meet potential clients by growing, maintaining, and leveraging the network.

Skills / Requirements

• Minimum of First Degree/HND in Marketing or related course from an accredited institution.
• 5 years experience in a managerial position, 2 of which should be in Lottery operations. 
• Proven track record of successful Brand Campaign Management