Business Development Executive - Wellness/Massage Center (Lekki-Lagos) at Nicole Sinclair Consulting

We are seeking to hire a Business Development Executive for our client in the wellness Industry (Massage & Spa). The Business Development Executive will be responsible for driving business growth, expanding client base, securing community partnerships, and ensuring the centre consistently achieves its revenue targets. This role blends sales, marketing support, and customer engagement.

Key Responsibilities

1. Sales & Client Acquisition

• Generate new clients through referrals, community outreach, walk-ins, and structured sales activities.
• Convert enquiries into confirmed bookings; upsell service packages and loyalty programs.
• Follow up on leads, manage a healthy sales pipeline, and achieve monthly revenue targets.

2. Business Development & Partnerships

• Identify and secure partnerships with corporates, gyms, salons, apartments, events, influencers, and wellness-focused organisations.
• Plan and execute promotional campaigns to increase footfall.
• Conduct market research to identify new opportunities and industry trends.

3. Customer Relationship Management

• Build strong client relationships to increase retention and repeat business.
• Collaborate with front-desk staff and therapists to ensure excellent service delivery.
• Gather client feedback and suggest improvements to services and offerings.

4. Marketing & Brand Support

• Support basic marketing and social media content (collaborations, promotions, themed events).
• Provide insights on trending wellness content and customer preferences.
• Represent the centre at fairs, events, and community engagements.

5. Reporting & Documentation

• Track sales performance, conversion rates, partnership outcomes, and revenue growth.
• Prepare weekly/monthly business development reports.
• Maintain accurate documentation of leads, client feedback, and promotional results.

Key Experience / Qualifications

• HND/B.Sc. in Business, Marketing, or any related field (preferred but not compulsory).
• 2–3 years’ experience in retail sales, business development, customer acquisition, or a similar role.
• Background in wellness, spa, beauty, fitness, lifestyle retail, or health-oriented services.
• Certifications in customer service, wellness, or retail management are an added advantage.
• Strong sales mindset with the ability to persuade, follow up, and close deals with proven track record of driving sales and achieving targets.
• Good understanding of wellness services, massage offerings, and customer expectations in the industry and experience building partnerships and generating community-level engagement.
• Excellent communication and interpersonal skills.
• Ability to plan and execute simple marketing and promotional ideas.
• Strong organisational habits, with the ability to track performance metrics and manage leads.
• Comfortable collaborating with reception/front-desk and therapists to develop service bundles.
• Presentable, confident, and genuinely interested in wellness and customer experience.
• Proactive, persistent, and comfortable going out to bring in business.
• Professional conduct and respect for the nature of wellness services.
• Reliable, disciplined, and able to work during peak business periods (weekends/evenings when necessary).