Talentsquare is on a mission to make human resource the number one priority for every business in Africa and the wider community. We partner with stakeholders to understand how best to develop and place talents, improving how people launch out in their careers, build or learn to develop their skills.
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As the Brand & Marketing Manager, you will be instrumental in developing and executing comprehensive marketing strategies to enhance the company’s brand image, increase market share, and drive sales growth.
You will lead a team of marketing professionals and collaborate with cross-functional teams to achieve business objectives.
Key Responsibilities
Develop and implement effective marketing campaigns across various channels, including digital, traditional, and experiential platforms.
Conduct market research and competitor analysis to identify opportunities and challenges.
Collaborate with the sales team to develop and implement effective marketing support programs.
Measure and analyze marketing campaign performance to optimize ROI.
Manage the brand's visual identity and ensure consistency across all marketing materials.
Develop and execute public relations and media relations strategies to build brand awareness.
Manage marketing budgets and resources efficiently.
Requirements
A bachelor's degree in marketing, Communications, or a related field.
Proven track record in brand management and marketing, preferably in the fashion or retail industry.
Strong leadership and team management skills.
Excellent communication and interpersonal skills.
Strong analytical and problem-solving abilities.
Proficiency in digital marketing tools and platforms.
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