Branding / Communications Specialist at Ceesolar

Description

• We are seeking a talented and creative individual to join our team as a Branding/ Communications Specialist. In this role, the candidate will play a crucial part in shaping and conveying CEESOLAR’s brand image and messaging through various communication channels.

Responsibilities
Brand Strategy & Campaigns:

• Develop and implement cohesive branding and communication strategies aligned with CEESOLAR's mission and values.
• Lead brand positioning initiatives, ensuring CEESOLAR is recognized as a market leader.
• Manage and optimize CEESOLAR's online visibility, digital presence, and social media reputation.
• Execute online and offline marketing projects, email campaigns, and advertising strategies.
• Identify market trends and growth opportunities, developing strategies to drive awareness and sales.

Content Creation & Media Management:

• Craft engaging content for websites, social media, blogs, and email campaigns that maintains brand tone and consistency.
• Oversee the creation of visually appealing materials like graphics, brochures, and advertisements.
• Manage media relations, respond to inquiries, and arrange interviews, press releases, and newsletters.
• Coordinate the production of company events, product launches, and marketing collateral.
• Create compelling documentaries to showcase CEESOLAR’s initiatives and impact.

Stakeholder Engagement & Cross-functional Collaboration:

• Build and maintain relationships with customers, partners, and vendors to enhance brand credibility.
• Collaborate with cross-functional teams to align brand messaging with CEESOLAR’s overall marketing strategy.
• Oversee website updates and social media content to ensure consistent messaging across all platforms.
• Maintain comprehensive records of campaigns, communications, and client interactions.

Performance Analysis & Reporting:

• Monitor and evaluate the effectiveness of campaigns, adjusting strategies as needed.
• Prepare reports and presentations for senior management on brand performance and the success of key initiatives.

Brand Standards & Documentation:

• Uphold brand guidelines and standards in all communications.
• Document processes and procedures related to branding and communications to ensure consistency.

Qualifications

• Bachelor's Degree in Communications, Marketing, or a related field.
• Minimum of three years of experience in branding and communications, preferably within the renewable energy sector.
• Proficiency in graphic design tools such as Adobe Creative Suite.
• Strong written, verbal, and project management skills.
• Knowledge of SEO, website management, marketing automation, and analytics.
• Photography skills are an advantage.