Brand Strategist and Account Planner at Explicit Communications Limited

Main Purpose:

The Business Strategy Manager for Explicit Communications Limited ensures a smooth delivery of financial commitments through the development of innovative brand solutions, compelling brand commercial programs, and robust execution.

We are looking for an exceptional candidate in this full-time role based in Lagos Mainland.

Main Responsibilities:

• Delight and retain the customers in line with the company's strategic goal.
• Bring new innovations to grow the business portfolio.
• Provides input into brands strategy review (situational analysis)
• Developing annual operating systems and channel plans with aligned brands priorities and objectives
• Managing Integrated Marketing Plan (IMP) & resulting programs
• Managing new product introduction and activation (NPI)
• Develops appropriate insight and ensures insights, channel & opportunities are incorporated into all strategies and plans
• Incorporate and manages the research processes with team where appreciate.
• Foster and manage new business strategies and opportunity.
• To expand the customer base of the business.
• Establish relationships with clients from African countries and other countries in a multicultural environment
• Identify and solve key cross-functional business challenges.
• Conduct market research, identify gaps, and lead solution development plays the ground.
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved.
• Develop & updates generic planograms and looks of success aligned to brand strategy
• Ensures communication to all relevant stakeholders during projects
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.

Minimum Requirements:

• Minimum of 5years experience in full fledge integrated Marketing Communication best practices.
• Excellent writing, reporting and presentation skills,
• Strong interpersonal and communication skills.
• Experience in attracting and maintaining relationships with B2B clients.
• Analytical mindset, strategic planning skills, startup mindset, result-oriented and flexible
• Bachelor’s degree in Business Management, Economics or related field.
• Extensive marketing experience with history of demonstrated success in Business Strategy and Account Planning/Management.
• Cross function and Agency collaboration and Team Oriented.