Brand Storyteller & Content Creator at Salad Africa (Techstars 22)

Responsibilities

• Develop and publish engaging multimedia content aligned with Salad’s brand personality, values, and tone.
• Craft compelling product brochures, concept notes, one-pagers, and sales briefs that resonate with target audiences.
• Manage and update content across Salad’s platforms, including blogs, social media, website, and landing pages.
• Collaborate closely with the compliance team to ensure all content meets regulatory and compliance standards.
• Maintain a consistent brand voice, ensuring all content aligns with Salad’s guidelines and values.
• Partner with cross-functional teams—marketing, sales, design—to create impactful content strategies that support company goals and engage the audience.
• Implement SEO strategies to boost Salad’s online visibility, analyze content performance metrics and provide data-driven recommendations.
• Stay current with digital trends and technologies, integrating innovative ideas into content strategies.
• Produce well-researched, accessible written content across various mediums, making complex topics simple and digestible for a broad audience.
• Manage and maintain a digital content calendar, ensuring content's timely and relevant release across all channels.

Skills/Experience

• Proven experience in brand storytelling, scriptwriting, brand content creation
• Experience with social media platforms, content marketing, and analytics tools
• Familiarity with SEO and keyword research
• Excellent communication and Attention to detail