Brand Officer at Nexia Agbo Abel & Co.

Job Summary

• The role brand officer will be responsible for enhancing and managing the firm’s brand positioning, create engaging content that drives client engagement, increases brand visibility and ensuring the firm’s culture, values and uniqueness is clearly communicated, understood and consistent across all brand management and promotion activities.

Duties & Responsibilities

• Develop and implement brand strategies that promote a strong brand name, enhance visibility, convey the firm’s services to target audience and contribute to organizational growth.
• Drive the process of creating compelling content for the firm’s website and social media platforms.
• Promote a culture of quality through initiating and implementing style guides for document, templates and other materials.
• Contribute to departmental deliverables including Monthly, Quarterly and Annual Reports, and
• Annual Work Plans; and collaborate with other departments on duties related to communication and marketing campaigns.
• Develop annual work plan and monthly content publishing calendar.
• Conduct market research and analyze consumer trends to identify opportunities for brand growth.
• Innovate, execute, and manage branding exercises and engagement activities.
• Analyze digital trends and recommend strategies for enhanced online presence.
• Utilize Google Analytics and other tools to monitor and optimize digital performance.
• Produce high-quality content (for email marketing, articles, blogs, whitepapers, infographics, videos, social media, and website updates) to aligned with industry trends and client needs.
• Work cross functionally with other teams to ensure style guide and quality standard is adhered to across board.
• Liaise with the Secretariat unit to ensure proper storage of approved templates and designs for
• materials.
• Ensure content on the website is updated on a weekly/monthly basis communicating the firm’s progress, events, or achievements.
• Develop, communicate and engage clients and prospects through brand messages and storytelling.
• Prepare detailed media activity reports for management.
• Regular content posting on the firm’s social media pages.
• Lead research work on selected areas.
• Perform any other relevant duty that may be assigned.

Minimum Qualification & Experience

• Degree or Higher National Diploma in Journalism, Mass Communication, Marketing or any related field.
• Certified digital/online content creator
• Demonstrated experience in implementing brand strategies.
• Experience in creating online content and dissemination strategies.
• Knowledge of social media platforms and social media presence monitoring tools.
• Excellent verbal and writing skills.
• Two Years of relevant experience.