Brand Manager at Tomato Jos

Job Description / Responsibilities

• Clearly define the brand positioning based on sound consumer insights.
• Translate brand strategy into marketing (ATL, BTL, and digital) and go-to-market plans.
• Ensure consistent application of the brand across all marketing and non-marketing touchpoints.
• Identify and track KPIs and brand performance metrics, focusing strongly on digital marketing.
• Develop and implement processes to monitor product distribution and consumer reactions.
• Align all staff, stakeholders, and business partners around the brand’s direction, choices, and tactics.
• Develop and manage marketing budgets to optimize effectiveness and manage costs for efficiency.
• Oversee and coordinate new product development and launches.

Requirements and Skills

• Degree in Marketing or a related field.
• At least 5 years experience as a Brand Manager or Assistant Brand Manager in the FMCG industry
• Proven ability to develop and execute brand and marketing strategies based on consumer insights gathered.
• Excellent understanding and experience in using the full marketing mix in developing strategies.
• Experience in digital marketing and a solid understanding of the mechanics of this channel and associated metrics.
• Working knowledge of quantitative and qualitative research
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Up-to-date with the latest trends and marketing best practices.
• Excellent computer skills, including MS Office and Google Suite.
• Experience in new product development.
• Strong project and stakeholder management skills
• Strong written and verbal communication skills; able to confidently engage more senior stakeholders.
• A good team player with the ability to adapt to a fast-paced environment.
• Able to work independently and take initiative.

Remuneration
Salary is commensurate to experience within the range of industry standards. A communication allowance, pension, and health insurance are included, and an annual performance-based bonus may be awarded at the discretion of the executive management team.