Brand Manager at Quality Foods Africa

About the job

• The Brand Manager has the responsibilities to develop and execute marketing programs that increase brand identity and brand awareness.
• The person is expected to develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.

Responsibilities

• Development of the brand marketing strategies to establish strategic direction and program positioning.
• Developing and implementing strategies that resonate with the target market.
• Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Researching and analysing consumer behaviour, market trends and competitor activity.
• Understand the products and services offering and approach of key competitors.
• Ensures all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.

Qualifications

• Bachelor's degree or equivalent in Marketing
• 3+ years' brand management or marketing experience