Brand Manager at Onyx Beauty Hub

Position Overview

• As a Brand Manager, you will be responsible for developing, implementing, and executing strategic brand initiatives to enhance brand awareness, drive consumer engagement, and achieve business objectives.
• You will play a crucial role in ensuring that the brand's identity, positioning, and messaging are consistent across all channels and resonate with the target audience.
• Additionally, you will collaborate with various cross-functional teams to drive successful marketing campaigns and product launches that align with the brand's vision and values.

Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field (a Master's degree is a plus).
• 2 - 5 years work experience.
• Proven experience as a Brand Manager or in a similar marketing role.
• Demonstrated success in developing and implementing effective brand strategies and marketing campaigns.
• Strong understanding of consumer behavior, market dynamics, and industry trends.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with the ability to innovate and adapt to changing market conditions.
• Analytical mindset with the ability to use data to drive decision-making.
• Strong project management and organizational skills.
• Proficiency in marketing software and tools.
• Passionate about branding and keeping up-to-date with the latest marketing trends and best practices.

Salary
N150,000 - N200,000 / month.