Brand Manager at Nigeria Distilleries Limited (NDL)

Job Summary

• The Brand Manager has the responsibility for ensuring the achievement of the company’s market share, brand equity, gross margin, brand awareness and penetration.

Responsibilities

• Ensure the achievement of agreed-upon sales volumes and gross margins for the product group.
• Ensure achievement of planned market share, profitability, awareness, and penetration to sustain market leadership.
• Ensure efficient deployment of agreed brands spend to achieve the agreed level of profitability and brand equity.
• Manage and motivate his team to increase their confidence level of vibrancy necessary to drive innovation.
• Ensure the achievement of the designated brand image and equity in the marketplace to sustain competitive superiority.
• Ensure the availability of agreed-upon products and stock-keeping units (SKUs) to avoid stockouts and minimise the falsification of any pack sizes.

Requirements

• First degree.
• An MBA in Marketing will be an added advantage.
• Minimum of 5 years’ experience, out of which a minimum of 3 years should be in Brand Management experience, and 2 must have been in Sales with responsibility for Channel Management.

The person must:

• Be data-driven, proficient with Microsoft Office suites and able to develop insights for data.
• Be comfortable with travelling to different parts of the country.
• Be organised to keep track of brand details.