Brand Manager at MacTay Consulting

Job Summary

The Brand Manager builds the marketing strategic plans with the Marketing Lead. He / She works in collaboration with other departments, and external providers to develop and execute local brand strategy in line with global best practice and local requirements.

Requirements

• A bachelor’s degree in marketing, Communications, Business Administration, or related field. MBA is a plus
• Minimum 5-8 years’ experience as a Brand Manager.
• Strong understanding of marketing principles and brand Management.
• Good Understanding/Experience of Commercial and Trade Marketing.
• Creative and Digitally Savvy.
• Excellent analytical and creative problem-solving skills. Great communication skill. French language is an added advantage.
• Experience working in a team-oriented, collaborative environment.
• Strong knowledge of Excel, PowerPoint, multi-dimensional tools (ESSBASE, EOS, Microsoft database type) are necessary.

Responsibilities

• Develop and implement full Brand Plan for the brands in line with company guidelines.
• Manage budget on a regular basis. Ensure optimal allocation of ATL & BTL expenditures, full budget control.
• Accountable for the development, implementation, and control of 360 brand engagement activities based on positioning and brand platform through close collaboration with communication, trade marketing & sales departments. Post campaign evaluation and feedback.
• Support ‘Brand Activation Calendar & responsible for its excellent execution; bi-monthly presentation update to the commercial, communication & trade marketing team/s.
• Support on driving Event, PR & Brand Image Building Activities: from idea generation (Brief) to launch; Close participation with ‘Communication’ department as well as working closely with third party suppliers & agencies.
• Develop detailed new product launch plan: Event & PR, on trade and off-trade activations.
• Provide/deliver clear consumer insights (competitor activity, consumer needs, segmentation, and value proposition) to the sales team of the distributor.
• Monitor the market on a regular basis; internal sales analysis by brand, by channel/by region
• Regular communication on operational matters including updated brand activation plan/calendar, coordinate visit (organizational part); Gain best practices through knowledge of the organization.
• Participate in organizing VIC dinners including post evaluation.
• Monitor & constant tracking of POSM stock ensuring optimal allocation.
• Good team work daily. Generate ideas & out of box thinking.