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  • Posted: Jul 10, 2024
    Deadline: Not specified
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    Evans Industries is a manufacturing company, established over 20 years ago our purpose is to develop high quality home and personal care products at an affordable price. We are an ISO 90001 - 2015 certified company therefore all our operations comply with international standards. In admiration of the high quality products, Evans Industries products have beco...
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    Brand Manager

    Job Description:

    • Brand Strategy Development: Develop comprehensive brand strategies aligned with the Evans Industries Limited overall marketing objectives and target audience.
    • Brand Positioning: Define and refine the brand's positioning to differentiate it from competitors and resonate with target customers.
    • Market Research: Conduct market research to understand consumer preferences, market trends, and competitor activities. Use insights to inform brand strategies and identify growth opportunities.
    • Product Development Support: Collaborate with business development managers to ensure new products or product enhancements align with the brand's positioning and messaging.
    • Brand Communication: Develop and oversee the implementation of integrated marketing communication plans, including advertising, digital marketing, public relations, and social media, to effectively communicate the brand message and value proposition.
    • Brand Identity Management: Manage the brand's visual identity, including logos, packaging, and brand guidelines, to ensure consistency and alignment with brand positioning.
    • Campaign Management: Plan, execute, and evaluate marketing campaigns to drive brand awareness, customer acquisition, and engagement across various channels.
    • Cross-Functional Collaboration: Work closely with internal teams, including sales, product development, and creative services, to align brand strategies with overall business goals and ensure consistent brand messaging and execution.
    • Performance Monitoring: Monitor and analyze key performance metrics, market trends, and competitive activities to track the effectiveness of brand initiatives and identify areas for improvement.
    • Brand Health Monitoring: Conduct regular brand health assessments and consumer sentiment analysis to track brand perception and identify opportunities for strengthening brand equity.

    Requirements:

    • Bachelor's degree in marketing, business administration, or a related field. Master's degree or MBA is often preferred.
    • Proven experience (5+ years) in brand management or marketing roles, preferably within the relevant industry or sector.
    • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand strategies.
    • Excellent communication and presentation skills, with the ability to articulate and advocate for brand initiatives across stakeholders.
    • Creative thinking and problem-solving abilities, with a track record of developing innovative marketing campaigns and brand experiences.
    • Proficiency in market research, data analysis, and project management tools.
    • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

    Method of Application

    Interested and qualified candidates should forward their CV to: careers@evansng.com using the position as subject of email.

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