Brand Manager at Alan & Grant

Industry: FMCG/Foods/Beverage
Job Type: Full time

Job Brief

• The job holder will develop a best in class and cost-effective marketing strategy, and execute the same through the available resources, within the specified budgets and timelines, with a view to attain volume, market share and brand KPI objectives.

Duties and Responsibilities

• Understands and leverages consumer passion points
• Develops briefing strategy and guidelines for Brand Communication programs aligned with the activation platform
• Interfaces with agencies, manages agency performance contracts and relationships.
• Briefs and reviews concepts, approves scripts with PI, manages timeline
• Manages and evaluates third party suppliers to ensure excellence is delivered across the marketing mix.
• Leads cross-functional teams to drive market implementation of any agreed campaign/activities
• Responsible for best in class execution
• Executes PR/digital management/new media approaches working with digital, media etc. teams
• Responsible for media briefing/ tactical deployment of strategy/ flow plan and overall media budget
• Responsible for Sponsorship execution in ATL  domain in conjunction with Sponsorship manager
• Responsible for Region-specific campaigns including radio, outdoor and print specific initiatives
• Co-creates, Briefs and manages ATL components of TTL campaigns
• Manages ATL budget (media, production, fees)
• Responsible for consolidating learnings from after action reviews of all Brand Communications and Campaigns (including media) programs and facilitating continuous improvement and action learning
• Works with global teams & agencies on evaluation/monitoring of communication/campaigns and course of correction
• Conducts competitor review and benchmarking with agencies to determine Best in Class Brand Communications approaches
• Improve organizational capability by regularly providing coaching, team building support, motivation and training.
• Identify high potential employees and provide them with the proper career development to succeed and to meet the changing needs of the business.
• Build an effective team based environment and motivate employees to optimize their performance by applying PMP
• Build and maintain strong relations with cross-functional teams

Requirements

• A tertiary degree preferably masters
• Minimum of 5-7 years’ experience in marketing as a brand Manager/marketing manager in another FMCG company (preferably Multinational)
• “Hands on” person, business driven, excellent marketing skills, and proven ability to develop and execute successful marketing plans for new and existing products.
• Growth and competitive mindset.
• Strong management and team building skills, with successful experience leading cross-functional teams
• Ability to think strategically, analytically and creatively, and produce results in a highly entrepreneurial & pressurized environment
• Ability to oversee and track multiple projects with due dates and varying requirements and priorities
• Demonstrated commitment to being accountable for delivered results plus the ability and initiative to accept delegated responsibility  
• Excellent communication & presentation skills, including fluent English in written and spoken
• High Computer competency across all key packages (excel, word, powerpoint)
• Adaptable to any working environment
• Strong digital background
• Experience in innovation management
• Must be able to liase and communicate with Global teams
• Seasoned marketer
• Great attitude