Brand Identity Designer / Strategist at Razley Prints Limited

Responsibilities
Brand Strategy & Positioning:

• Develop and refine brand positioning, messaging frameworks, value propositions, and storytelling foundations.
• Conduct market, competitor, and audience research to uncover insights that inform brand decisions.
• Translate business objectives into actionable brand strategies and creative directions.
• Facilitate brand workshops and discovery sessions with key stakeholders.

Brand Identity Creation:

• Conceptualize and design core brand identity systems, including logos, typography, color palettes, illustration styles, icons, and visual guidelines.
• Ensure all design output aligns with brand strategy, personality, and long-term vision.
• Create mood boards, concept presentations, and brand style guides for internal and external use.
• Define visual systems that scale across digital, print, and experiential touchpoints.

Visual Communication & Implementation:

• Design branded assets such as marketing materials, social content, digital graphics, packaging, and presentation templates.
• Collaborate with marketing, product, UX, and communications teams to ensure cohesive brand expression across channels.
• Oversee quality and consistency of brand implementation across all outputs.

Leadership & Collaboration:

• Present strategy and creative concepts to stakeholders with clarity and persuasive storytelling.
• Guide cross-functional teams and external partners (illustrators, photographers, agencies) to align with brand vision.
• Maintain strong documentation and provide ongoing brand governance support.

Requirements

• Interested candidates should possess a Bachelor's Degree with 1 - 3 years experience.