Brand Development Manager at Tomato Jos

Job Description

• Analyze brand positioning and consumer insights.
• Translate brand elements into plans and go-to-market strategies.
• Develops consistent brand measurement tactics and reporting (KPIs). Uses qualitative and quantitative data to help drive and support overall brand decisions, as well as measure brand campaign effectiveness and ROI.
• Monitor market trends, research consumer markets and competitors’ activities.
• Create, execute, and manage marketing programs and campaigns aimed at communicating our brand message and driving brand awareness, consideration, conversion, and marketplace differentiation for Tomato Jos brands, leading to market share growth.
• Monitor product distribution and consumer reactions.
• Align the company around the brand’s direction, choices and tactics.
• Design a research-based brand strategy to deliver innovative growth
• Establish and implement brand budgets, cost and price parameters, market applications and sales estimates.
• Define and manage the brand communication strategy using a variety of media.
• Oversee and coordinate R&D brand efforts and testing, New Product Development.
• Achieve prompt reconciliation of promotions, Measuring & Evaluation (M&E) & promo-impact assessments.

Requirements and Skills

• Degree in Marketing or a related field.
• Proven work experience as Brand Manager or Assistant Brand Manager in the FMCG industry with at least 5 years’ experience.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Up-to-date with latest trends and marketing best practices.
• Excellent computer skills, including MS office and Google suite.
• New Product Development and Project management experience.
• A good team player with the ability to adapt in a fast-paced environment.
• Able to work independently and take initiative.