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  • Posted: Jan 19, 2021
    Deadline: Jan 25, 2021
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    Established in 2007, Accion Microfinance Bank has a mission, "To economically empower micro-entrepreneurs and low-income earners by providing financial services in a sustainable, ethical and profitable manner.” The bank has an extensive branch network where customers have easy access to various products and services that include savings, loans, micro-i...
    Read more about this company


    Brand Communications Officer

    Job Responsibilities

    • Developing and executing a road map for Accion MfB's strategy
    • Monitoring the delivery of the brand direction and recommending areas of improvement.
    • Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem
    • In charge of providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the Accion MfB's vision, mission, and objectives in mind
    • Develop and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank
    • Planning and execution of all communications and media actions across all channels, including online and social media and offline
    • Support with product development, pricing and new product launches as well as developing new business opportunities
    • Effectively manage the Bank's collateral asset and ensure resources are optimally maximized
    • Carry out ongoing competitive content assessment of other related businesses regularly
    • Continuously monitor, measure and improve effectiveness of communication initiatives.
    • Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
    • Coordinate the development of appropriate research and monitoring programmes to track brand performance
    • Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
    • Monitor and evaluate the impact of Accion MfB's communication and marketing activities on the company's reputation
    • Plan and manage public events (roadshows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
    • Develop and build content for all marketing materials including newsletters, flyers, website, social media channels etc.
    • Oversee all the activities of the webmaster and ensure the company's website is fully operational at all times and complies with brand guideline
    • Maintain a positive work environment that facilitates collaboration and information sharing and is conducive to attracting, retaining, and motivating diverse talent among others.

    Qualification & Experiences

    • A Bachelor's Degree in Public Relations, Marketing, Advertising, Communication or any related field.
    • A minimum of five (5) years of experience in corporate advertising, marketing, and relevant work experience in a complex work environment (preferably marketing/communications/e-commerce).
    • Membership of relevant professional body is desirable

    Key Performance:

    • Excellent Networking & relationship building skills
    • Strong management and leadership
    • Strong creativity & innovation with good business acumen
    • Demonstrable project management skills
    • Ability to conduct robust research.

    Required Knowledge:

    • Brand awareness - A clear understanding of brands and the marketing mix
    • Strong creativity & innovation with good business acumen
    • Proficient with MS Office and other relevant Application
    • Excellent understanding of how to use marketing tools and techniques to increase visibility, profile and reputation of an organization.

    Method of Application

    Interested and qualified? Go to ACCION Microfinance Bank on to apply

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Average Salary at ACCION Microfinance Bank
₦ 99K from 24 employees
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