Brand Communications Officer at ACCION Microfinance Bank

Job Responsibilities

• Developing and executing a road map for Accion MfB's strategy
• Monitoring the delivery of the brand direction and recommending areas of improvement.
• Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem
• In charge of providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the Accion MfB's vision, mission, and objectives in mind
• Develop and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank
• Planning and execution of all communications and media actions across all channels, including online and social media and offline
• Support with product development, pricing and new product launches as well as developing new business opportunities
• Effectively manage the Bank's collateral asset and ensure resources are optimally maximized
• Carry out ongoing competitive content assessment of other related businesses regularly
• Continuously monitor, measure and improve effectiveness of communication initiatives.
• Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
• Coordinate the development of appropriate research and monitoring programmes to track brand performance
• Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
• Monitor and evaluate the impact of Accion MfB's communication and marketing activities on the company's reputation
• Plan and manage public events (roadshows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
• Develop and build content for all marketing materials including newsletters, flyers, website, social media channels etc.
• Oversee all the activities of the webmaster and ensure the company's website is fully operational at all times and complies with brand guideline
• Maintain a positive work environment that facilitates collaboration and information sharing and is conducive to attracting, retaining, and motivating diverse talent among others.

Qualification & Experiences

• A Bachelor's Degree in Public Relations, Marketing, Advertising, Communication or any related field.
• A minimum of five (5) years of experience in corporate advertising, marketing, and relevant work experience in a complex work environment (preferably marketing/communications/e-commerce).
• Membership of relevant professional body is desirable

Key Performance:

• Excellent Networking & relationship building skills
• Strong management and leadership
• Strong creativity & innovation with good business acumen
• Demonstrable project management skills
• Ability to conduct robust research.

Required Knowledge:

• Brand awareness - A clear understanding of brands and the marketing mix
• Strong creativity & innovation with good business acumen
• Proficient with MS Office and other relevant Application
• Excellent understanding of how to use marketing tools and techniques to increase visibility, profile and reputation of an organization.