Brand and Marketing Manager at Agary Pharmaceutical Limited

Accountabilities

• Develop and manage marketing programs in specific channels / Institutions, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
• Build marketing programs across different channels / institutions and segments in support of our overall strategic business objectives and plans.
• Evaluate the impact of marketing programs in achieving stated objectives, including the impact on sales, lead flow, and customer retention.
• Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Advise management on product pricing based on market conditions.
• Having over all responsibilities to increase the number of institutions we are doing business,, taking into cognizance viability and improving the quality of our engagement with old and existing ones
• Lead drafting and dissemination of newsletters and corporate communications to customers and institutions
• Develop marketing-related content for Company websites.
• Design and implement promotional campaigns.
• Build and maintain a customer database.
• Ensure that all company products, packaging (BRAND) conform to expected Pharmaceutical standards
• Partner with sales teams, other internal stakeholders, and hospital and institutions and distributors to ensure the Agary brand becomes a household name in Nigeria.

Job Requirements

• A Degree in Pharmacy. MBA or equivalent professional qualifications isan added advantage.
• Minimum of 7 years experience in Brand and Marketing or similar roles.
• Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
• Prior experience managing team of business development personnel
• Analytical skills with a problem-solving aptitude.
• Excellent oral and written communication skills.
• Good report writing and presentation skills.
• Ability to demonstrate a commitment to ethical standards and a high level of integrity.