Brand and Marketing Lead at House of Tara International

Job Description

• House of Tara International is a trailblazing beauty and cosmetics brand in Africa, known for innovation, empowerment, and excellence. We are looking for an experienced and visionary Brand & Marketing Team Lead to shape and execute our brand and marketing strategy.
• The ideal candidate will bring deep knowledge of the beauty industry and at least 7 years’ proven experience in marketing and brand leadership.

Key Responsibilities

• Lead the development and execution of House of Tara’s brand and marketing strategies across all channels.
• Drive brand positioning, visibility, and consistency in line with company goals.
• Manage and inspire the marketing team to deliver high-impact campaigns.
• Oversee the creation of compelling content, promotional materials, and digital campaigns.
• Develop strategies to increase brand awareness, customer acquisition, and retention.
• Monitor market trends, customer insights, and competitor activities to inform strategy.
• Collaborate with product development, sales, and training teams to ensure alignment of brand initiatives.
• Manage relationships with external partners, media agencies, and creative vendors.
• Track and analyze marketing performance metrics, providing regular reports to management.
• Represent House of Tara as a thought leader at events, conferences, and industry forums.

Requirements & Skills

• Bachelor’s Degree in Marketing, Business, Communications, or related field (Master’s degree is an advantage).
• Minimum of 7 years’ progressive experience in marketing, with strong experience in the beauty or cosmetics industry.
• Proven leadership skills with experience managing teams and budgets.
• Strong brand management expertise and a track record of successful campaigns.
• Excellent communication, storytelling, and presentation skills.
• Deep understanding of digital marketing, PR, and customer engagement strategies.
• Highly creative, analytical, and results-driven.

What We Offer

• A chance to lead and shape one of Africa’s most iconic beauty brands.
• A collaborative and inspiring environment.
• Competitive compensation and leadership growth opportunities.