Brand Activation Officer at Food Concepts Plc

Location: Ilupeju, Lagos

Job Objectives

• Support the Marketing team to drive effective execution of BTL marketing activities within assigned marketing Hubs. i.e.leafleteering activities, bulk order sales drive, data collection/lead generation, instore sampling or engagement and events setup support, etc.

Key Responsibilities

• Coordinate and supervise the day-to-day implementation of all direct marketing / BTL brand awareness campaign activities within assigned marketing HUB.
• Contribute to the planning and generation of the monthly activation schedule, based on the reviewed need areas, perceived opportunities within the Hub, and requests from the Operations team.
• Generate, approve and implement weekly activation route plan.
• Manage and supervise the performance of activation team members (9 Marketing Operatives) to deliver smooth execution of BTL activities
• Coordinate and supervise all BTL engagement activities such as leafleteering activities, bulk orders drive, data collection and lead generation, instore sampling etc.
• Ensure effective coverage of the below consumer touchpoints within the assigned marketing HUBs:
  • Neighbourhood
  • Corporate Organizations
  • Educational Institutions
  • Religious Organizations
  • High Human and Vehicular Traffic Bus Terminals
  • Events Centers
  • Shopping Malls Etc
• Effectively manage and utilize all assigned brand marketing assets and resources to meet the set goals and objectives of the unit.
• Ensure activity reports are sent timely and as required.

Key Performance Indicators

• (%) incremental performance on YOY consolidated sales of stores trading within the coverage area
• (%) Incremental performance on YOY consolidated transactions of stores trading within the coverage
• Data gathering and execution and of key consumer touchpoints (%)
• Team Management Effectiveness (%)
• Timely planning of activations and activities (%)
• Timely reporting of executed marketing activities (%)
•  Profitability
• Coverage Effectiveness
• Management
• Compliance.

Educational Qualifications / Experience

• Minimum of an HND /  Degree or equivalent
• Minimum of 2 years working experience in a direct marketing or experiential marketing agency.

Skills, Competencies and Requirements:

• Familiar with the Direct Marketing Activations
• Team building and team management
• Cost Management
• Feedback and Guidance
• Problem Solving & Analysis
• Inventory Management
• Performance Management
• Must be able to Drive

General Management / Supervisory Competencies / Requirements:

• Strong Analytical skills
• Planning, Scheduling, Controlling & Coordinating
• High level of attention to details
• Ability to monitor individual/team
• Good verbal and written communication skills
• Strong Problem-Solving Skills
• Ability to plan, schedule and coordinate effectively during activations
• Confidence and a friendly disposition
• Reliable and dedicated
• Escalate issues when necessary.

Desired Personal Attributes:

• Integrity
• Proactive self-starter
• Empathetic and enthusiastic towards organizational goals
• Logical Mind
• Creative Imagination
• Ability to work with the production manager and build a team
• Highly organized and significant ability to multi-task effectively
• Ability to cope with and work under pressure
• Collaborative management style, however decisive as well.