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  • Posted: Jan 24, 2022
    Deadline: Feb 21, 2022
  • Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionise the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders. The journey began with our pioneering of the food court concept in Nigeria - a new and exciting offering for the local market. At the same time, w...
    Read more about this company


    Brand Activation Officer

    Location: Ilupeju, Lagos

    Job Objectives

    • Support the Marketing team to drive effective execution of BTL marketing activities within assigned marketing Hubs. i.e.leafleteering activities, bulk order sales drive, data collection/lead generation, instore sampling or engagement and events setup support, etc.

    Key Responsibilities

    • Coordinate and supervise the day-to-day implementation of all direct marketing / BTL brand awareness campaign activities within assigned marketing HUB.
    • Contribute to the planning and generation of the monthly activation schedule, based on the reviewed need areas, perceived opportunities within the Hub, and requests from the Operations team.
    • Generate, approve and implement weekly activation route plan.
    • Manage and supervise the performance of activation team members (9 Marketing Operatives) to deliver smooth execution of BTL activities
    • Coordinate and supervise all BTL engagement activities such as leafleteering activities, bulk orders drive, data collection and lead generation, instore sampling etc.
    • Ensure effective coverage of the below consumer touchpoints within the assigned marketing HUBs:
      • Neighbourhood
      • Corporate Organizations
      • Educational Institutions
      • Religious Organizations
      • High Human and Vehicular Traffic Bus Terminals
      • Events Centers
      • Shopping Malls Etc
    • Effectively manage and utilize all assigned brand marketing assets and resources to meet the set goals and objectives of the unit.
    • Ensure activity reports are sent timely and as required.

    Key Performance Indicators

    • (%) incremental performance on YOY consolidated sales of stores trading within the coverage area
    • (%) Incremental performance on YOY consolidated transactions of stores trading within the coverage
    • Data gathering and execution and of key consumer touchpoints (%)
    • Team Management Effectiveness (%)
    • Timely planning of activations and activities (%)
    • Timely reporting of executed marketing activities (%)
    •  Profitability
    • Coverage Effectiveness
    • Management
    • Compliance.

    Educational Qualifications / Experience

    • Minimum of an HND /  Degree or equivalent
    • Minimum of 2 years working experience in a direct marketing or experiential marketing agency.

    Skills, Competencies and Requirements:

    • Familiar with the Direct Marketing Activations
    • Team building and team management
    • Cost Management
    • Feedback and Guidance
    • Problem Solving & Analysis
    • Inventory Management
    • Performance Management
    • Must be able to Drive

    General Management / Supervisory Competencies / Requirements:

    • Strong Analytical skills
    • Planning, Scheduling, Controlling & Coordinating
    • High level of attention to details
    • Ability to monitor individual/team
    • Good verbal and written communication skills
    • Strong Problem-Solving Skills
    • Ability to plan, schedule and coordinate effectively during activations
    • Confidence and a friendly disposition
    • Reliable and dedicated
    • Escalate issues when necessary.

    Desired Personal Attributes:

    • Integrity
    • Proactive self-starter
    • Empathetic and enthusiastic towards organizational goals
    • Logical Mind
    • Creative Imagination
    • Ability to work with the production manager and build a team
    • Highly organized and significant ability to multi-task effectively
    • Ability to cope with and work under pressure
    • Collaborative management style, however decisive as well.

    Method of Application

    Interested and qualified? Go to Food Concepts Plc on to apply

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