Brand / Account Manager at Fernhill Digital Consulting

Position Summary

• The Brand Manager is responsible for serving as the primary point of contact for assigned client accounts, managing day-to-day client relationships, and ensuring seamless delivery of all brand and marketing activities.
• This role requires a strategic thinker who can balance client expectations with internal team capabilities while driving results that support client business objectives.
• You'll work closely with the Creative Strategist to develop and execute integrated brand strategies, coordinate cross-functional teams (creative, content, social media), and ensure all deliverables meet quality standards and deadlines.
• This is a client-facing role that values strong communication, strategic thinking, and the ability to manage multiple accounts simultaneously.

What You'll Do
Client Relationship Management:

• Serve as the primary point of contact for assigned client accounts, building and maintaining strong, trusted relationships.
• Conduct regular client meetings (virtual and in-person) to review performance, present strategies, and gather feedback.
• Understand each client's business objectives, challenges, target audiences, and competitive landscape
• Anticipate client needs and proactively recommend solutions that drive business results.
• Manage client expectations while advocating for realistic timelines and strategic approaches.
• Handle client communications via WhatsApp, email, video calls, and in-person meetings with professionalism and responsiveness.

Brand Strategy & Execution:

• Collaborate with the Creative Strategist to develop comprehensive brand strategies and campaign plans for client accounts.
• Translate business objectives into actionable marketing and content strategies.
• Develop and maintain brand positioning, messaging frameworks, and communication guidelines for clients.
• Ensure brand consistency across all touchpoints including social media, website, print, and marketing materials.
• Monitor market trends, competitor activities, and industry developments to inform strategic recommendations.
• Create strategic briefs for creative team, ensuring clear communication of objectives and requirements.

Project & Campaign Management:

• Manage end-to-end execution of marketing campaigns and brand initiatives across multiple clients.
• Coordinate cross-functional teams including Creative Designer, Content Creator, Creative Writer, and Social Media Manager.
• Develop project timelines, manage workflows, and ensure on-time delivery of all client deliverables.
• Review and approve all client-facing work (social media content, designs, copy, videos) before delivery.
• Track campaign performance and report results to clients with actionable insights and recommendations.
• Manage campaign budgets and ensure projects stay within scope and financial parameters.

Account Growth & Development:

• Identify opportunities for account growth through additional services, expanded scope, or new initiatives.
• Prepare proposals and presentations for new services or campaign ideas to existing clients.
• Monitor client satisfaction and proactively address concerns before they escalate.
• Conduct quarterly business reviews showcasing results, insights, and strategic recommendations.
• Collaborate with leadership on pricing discussions, contract renewals, and scope expansions.

Internal Collaboration & Operations:

• Work closely with the Creative Strategist to align on strategic direction and creative approaches.
• Provide clear, detailed briefs to internal teams with context, objectives, and success criteria.
• Facilitate feedback loops between clients and creative teams, translating feedback into actionable revisions.
• Participate in team meetings, contributing insights from client perspectives and market observations.
• Maintain organized documentation of client communications, strategies, and project histories.
• Use Zoho Workplace and internal systems to manage projects, communications, and documentation.

Essential Requirements

• 4-5 years of experience in brand management, account management, marketing, or client services (agency experience strongly preferred).
• Proven track record managing multiple client accounts simultaneously and delivering results.
• Strong understanding of brand strategy, marketing principles, and integrated campaign development.
• Excellent client-facing skills with ability to build relationships, manage expectations, and navigate difficult conversations.
• Strategic thinking ability - can connect business objectives to marketing tactics and measure success appropriately.
• Strong project management skills with experience coordinating cross-functional teams and managing timelines.
• Exceptional written and verbal communication skills for client presentations, reports, and internal briefs.
• Analytical mindset with ability to interpret campaign data and translate insights into strategic recommendations.
• Proficiency with project management methodologies and keeping multiple workstreams organized.
• Understanding of Nigerian business landscape and how local brands operate.
• Comfortable using WhatsApp as a primary client communication channel alongside email and video calls.
• Professional demeanor and polished presentation skills for client meetings.

What Will Set You Apart:

• Experience managing accounts in specific industries (hospitality, fashion, professional services).
• Background in both brand strategy and digital marketing.
• Experience with client budget management and financial forecasting.
• Track record of growing client accounts through upselling or scope expansion.
• Familiarity with social media analytics, campaign metrics, and performance reporting.
• Experience developing brand guidelines, positioning statements, and messaging frameworks.
• Knowledge of content marketing, social media strategy, and digital campaign best practices.
• Previous experience working with cross-functional creative teams.
• Experience with team collaboration platforms (Zoho Workplace, Slack, or similar).
• Strong presentation design skills (PowerPoint, Keynote, Google Slides).
• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
• MBA or professional marketing certifications (CIM, Digital Marketing Institute, etc.).

What Makes You Successful Here:

• You're a relationship builder. You genuinely care about client success and invest time in understanding their business, building trust, and becoming a valued strategic partner.
• You're strategically minded. You see the big picture, connect dots between business objectives and marketing tactics, and make recommendations grounded in strategic thinking.
• You're an excellent communicator. You explain complex ideas clearly, present confidently, write persuasively, and adapt your communication style to different audiences.
• You're highly organized. You manage multiple clients, deadlines, and workstreams without dropping balls, maintaining quality across everything you touch.
• You're proactive. You anticipate problems before they arise, identify opportunities without being asked, and take initiative to move things forward.
• You're a problem solver. When challenges arise (and they will), you stay calm, think creatively, and find solutions that work for both clients and the team.
• You're collaborative. You work effectively across teams, value different perspectives, and know how to get the best work from creative professionals.
• You're resilient. You handle client feedback constructively, navigate difficult conversations with grace, and maintain professionalism under pressure.
• You're accountable. You take ownership of client success, deliver on commitments, and communicate transparently when adjustments are needed.

Why Join Fernhill:

• Strategic influence. Shape brand strategies and marketing approaches for diverse clients, directly impacting their business growth and market position.
• Diverse experience. Manage accounts across multiple industries - restaurants, fashion brands, professional services - building comprehensive brand management expertise.
• Real impact. Join during a growth phase where your client management directly influences our agency's reputation, client retention, and revenue growth.
• Leadership opportunities. As the company scales, strong performers can advance into senior account management, team leadership, or specialized roles.
• Skill development. Build expertise in brand strategy, client relationship management, and integrated campaign execution. We'll train you on our internal systems including Zoho Workplace.
• Hybrid flexibility. Balance focused remote work with collaborative in-office days (Tuesday-Thursday) at our Yaba location.
• Professional growth. Work alongside experienced leadership and contribute to building scalable agency operations and processes.

What We Offer

• Competitive salary based on experience.
• Hybrid work arrangement with structured office days.
• Opportunity to work with diverse clients and build strategic expertise.
• Collaborative and supportive team environment.
• Professional development opportunities as the company grows.
• Training on internal systems and workflows.
• Clear path for career advancement as the agency scales.