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  • Posted: Apr 29, 2022
    Deadline: May 14, 2022
  • ImpactHER is an impact driven nonprofit organization that seeks to empower African female entrepreneurs by bridging the gender business financing gap so as to help African female entrepreneurs realize their full economic potential.
    Read more about this company


    Bi-lingual Digital Marketing Strategist

    Job Description:

    • Conducting market research to identify new opportunities as well as ensure client satisfaction.
    • Brainstorming and developing ideas for creative marketing campaigns.
    • Design and implement marketing strategies to that align with the Organization's targets
    • Develop digital campaigns to increase web traffic as well as offline strategies.
    • Liaise with internal teams to coordinate brand awareness and marketing efforts.
    • Plan and execute initiatives to reach the target audience through both offline and online channels (social media, e-mail, TV etc.)
    • Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
    • Ensure brand consistency through all marketing channels
    • Use client feedback to ensure client satisfaction.
    • Write & review blogposts, newsletters, well-researched contents for publication online and in print.
    • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
    • Carry out training sessions on Digital Skills.


    • Bachelors degree (2:1) in Business Administration, Marketing, or a related field.
    • 3 years of experience as a marketing strategist or similar role.
    • Proven track record in marketing, go-to-market strategies, marketing planning and implementation.
    • Demonstrable experience with offline marketing campaigns and web technologies (e.g. online tools and social media).
    • Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems, and content management systems.
    • Excellent analytical skills.
    • Strong written and verbal communication skills.
    • Skilled in writing and editing content with an attention to detail.
    • Strong prioritization, organization, and project management skills.
    • Must be a Bilingual (English & French).

    Method of Application

    Interested and qualified candidates should forward their CV to: using the position as subject of email.

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