Bi-lingual Digital Marketing Strategist at Impact HER Africa

Job Description:

• Conducting market research to identify new opportunities as well as ensure client satisfaction.
• Brainstorming and developing ideas for creative marketing campaigns.
• Design and implement marketing strategies to that align with the Organization's targets
• Develop digital campaigns to increase web traffic as well as offline strategies.
• Liaise with internal teams to coordinate brand awareness and marketing efforts.
• Plan and execute initiatives to reach the target audience through both offline and online channels (social media, e-mail, TV etc.)
• Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Ensure brand consistency through all marketing channels
• Use client feedback to ensure client satisfaction.
• Write & review blogposts, newsletters, well-researched contents for publication online and in print.
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
• Carry out training sessions on Digital Skills.

Requirements

• Bachelors degree (2:1) in Business Administration, Marketing, or a related field.
• 3 years of experience as a marketing strategist or similar role.
• Proven track record in marketing, go-to-market strategies, marketing planning and implementation.
• Demonstrable experience with offline marketing campaigns and web technologies (e.g. online tools and social media).
• Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems, and content management systems.
• Excellent analytical skills.
• Strong written and verbal communication skills.
• Skilled in writing and editing content with an attention to detail.
• Strong prioritization, organization, and project management skills.
• Must be a Bilingual (English & French).