Assistant Manager, Commercialisation (ATEX), Digital Banking at African Export-Import Bank (Afreximbank)

Job Summary

• The Assistant Manager, Digital Banking Commercialisation will be responsible for implementing digital sales and market development strategies for the Africa Trade Gateway (ATG), with a specific focus on Africa Trade Exchange (ATEX). 
• The role plays a critical part in driving adoption, transaction growth, and revenue generation by leading digital campaigns, customer acquisition efforts, partner onboarding, and performance optimization across Afreximbank’s digital platforms.
• This is a pivotal role for anyone looking to shape the future of African digital trade infrastructure and contribute to the success of a cross-border, local currency-enabled B2B e-commerce and trade ecosystem.

Key Responsibilities
Brand & Digital Campaign Implementation:

• Execute end-to-end digital and market activation campaigns across paid, owned, and earned media to drive ATG lead generation.
• Develop content and digital materials that highlight platform features, case studies, and customer stories.
• Implement and optimize SEO/SEM strategies for discoverability and visibility.
• Track campaign performance and derive insights for continuous improvement.

B2B E-Commerce & Transaction Closure:

• Support targeted initiatives to drive transaction growth on the ATEX platform.
• Analyze transaction pipelines to identify and resolve drop-off points.
• Drive improvements to conversion rates and customer journeys.
• Support sales targets and collaborate with the operations team to close deals.
• Evaluate platform workflows for enhanced value capture opportunities.

Ecosystem Development & Partner Management

• Expand the ATG ecosystem by onboarding strategic partners, service providers, and active users.
• Identify and resolve ecosystem gaps impacting deal completion.
• Promote cross-selling between digital platforms and monitor participant engagement.

Sales Enablement & Client Management:

• Support management of the ATG sales pipeline.
• Develop digital sales approaches tailored to segmented client needs.
• Assist with client engagement materials and post-onboarding journey enhancements.

Data Analytics & Reporting:

• Prepare regular reports on digital campaign effectiveness, lead conversion, and ecosystem KPIs.
• Analyze customer journey data and provide recommendations to enhance the business model.
• Identify tools and methods to improve digital performance and commercial outcomes.

Internal Collaboration:

• Collaborate with Product, Communications, and ATG Digital Teams to align campaign messaging, targets, and execution.
• Assist in preparing business reviews and internal presentations.

Customer Experience Enhancement:

• Gather customer feedback to improve platform usability.
• Support retention and reactivation campaigns.
• Produce content tailored to address specific customer pain points and user goals.

Key Internal & External Interactions
Internal:

• Digital Product Teams
• Communications Department
• Ecosystem and Operations Teams

External:

• Platform Users
• Ecosystem Partners
• Digital Clients and Vendors

Minimum Qualifications & Experience
Educational Qualification:

• Bachelor’s and Master’s Degree in Marketing, Business/Business Administration, Computer Science, Economics or another related field 

Experience:

• At least 5 years in digital marketing, business development, or sales, preferably in financial services or B2B platforms.
• Demonstrated experience in launching digital campaigns, ecosystem growth, and revenue optimization.
• Hands-on experience with analytics tools, CRM, SEO/SEM, and social media marketing.
• Strong project management and stakeholder engagement capabilities.
• Fluency in English; knowledge of French, Portuguese, or Arabic is a plus.

Technical & Behavioural Competencies

• Subject matter expert in digital commercialisation, digital sales funnel optimization, and campaign performance tracking.
• Strong ability to translate digital strategy into action, working cross-functionally with internal teams.
• Excellent analytical, presentation, and communication skills.
• Self-starter with a high sense of ownership, leadership, and innovation.
• Demonstrates Afreximbank values:
  • Commitment to Africa
  • Integrity
  • Passion for Learning
  • Teamwork
  • Professionalism