Area Sales Manager at Niyya Food & Drinks Co Ltd

Key Responsibilities

• The role player will be responsible for planning, delivering sales revenue growth targets, through effective development and management of a sales team in their assigned territory.
• The role player will manage all aspects of running an efficient sales team: including hiring, supervising, coaching, motivating and leading direct reports as well as implement sales strategies/programs for the Company.
• Partner with product supply chain services team, logistics and warehouse to ensure product availability.
• Service existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets
• Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the area in order to meet the sales delivery schedules and provide the Key Distributors with superior levels of service and meet the needs of the customer
• Focus sales efforts by studying existing and potential volume of dealers while carrying on regular fieldwork with the team to ensure all agreed sales initiatives are properly executed; provide feedback to Key Distributor and the sales team for improvement.
• Submits orders by referring to price lists and product literature.
• Keeps management informed by submitting activity and results reports, such as daily call reports (DRAR), weekly work plans, and monthly and annual territory analyses as well as weekly age analysis report.
• Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the area
  while monitoring competition by obtaining current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Recommends changes in products, service, and policy by evaluating results and competitive developments.
• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.
• Monitors redistribution effectiveness and efficiencies of Key Distributors.
• Assist Key Distributors to shore up secondary sales and ensures sustained increase of the company’s market share in key units within assigned territory.
• Identify opportunities to continually increase the company’s market share through identification of untapped channels and new routes, understanding of customer business drivers and new product launch etc.
• Develop the necessary Area Sales Management organisation structure and ensure the right calibre of staffing and appropriate training to meet all job requirements.
• Provide leadership so that staff are well motivated and engaged to stay and contribute effectively to the company

Job Requirements (Qualification & Skills)

• Degree in Business Administration / Marketing
• 3 - 5 years experience in Food & Drinks Company or a FMCG in territory & distributor management with a proven track record of success.
• Good communication and negotiation skills;
• IT Skills
• Excellent data software skills will be added advantage
• Good presentation skills
• Self-motivated and a Team player
• Possess clear understanding of the above market frame work, route to market new way of working
• Good understanding of Supply Chain & Finance
• Understanding of Sales Research tools and information analysis
• Ability to engage with high level internal & external partners’ stakeholders (Customers, and Suppliers)
• Proven people leadership skills with ability to motivate and energize field force team & target driven
• For this role, the successful candidate must be quick to learn and be a team player, as he will be expected to participate and contribute to the overall success of the team.
• Candidates within South West will be preferable.