Area Sales Coordinator (Branch Sales Operations) at Helena Frey

Reports To: Regional Sales Manager / Head of Sales

The Role 

The Area Sales Coordinator will be responsible for managing and supporting sales  operations from mapped out and designated locations across the country. This role  involves coordinating sales activities, supervising field representatives, ensuring sales  targets are met, and maintaining strong relationships with distributors, retailers, and  customers. 

The Area Sales Coordinator acts as the link between the sales team and management,  ensuring smooth execution of sales strategies.

Key Responsibilities

• Coordinate and monitor daily sales activities within the assigned locations physically and remotely
• Develop and implement area sales plans to achieve revenue and volume  targets; inline with organizations’ strategy.
• Supervise, motivate, and support various sales representatives across operating locations,
• Build and maintain strong relationships with distributors, dealers, and key customers.
• Collect and analyze sales data to identify trends, opportunities, and gaps.
• Provide regular sales reports and market intelligence to management.
• Ensure product visibility, availability, and brand presence within the area.
• Assist in training and onboarding of new sales staff in the territory.
• Resolve customer complaints and ensure high customer satisfaction.
• Collaborate with marketing and logistics teams to support promotional  campaigns and timely product delivery.

Key Performance Indicators (KPIs)

• Achievement of monthly and quarterly area sales targets.
• Growth in market share within assigned area.
• Number of new distributors/retail outlets activated.
• Sales team productivity and performance improvements.
• Accuracy and timeliness of sales reports.
• Customer satisfaction and retention levels.

Qualifications & Skills

• First Degree from related field.
• Proven experience in sales coordination and success
• Strong attention to detail
• Strong leadership, communication, and negotiation skills.
• Ability to analyze sales data and prepare actionable insights.
• Good knowledge of the territory/region and local market dynamics.
• Proficiency in MS Office tools and CRM software.
• Self-motivated with the ability to work independently and as part of a team
• Ability to start and finish projects in line with set objectives
• Ability to travel on short notice