Advertising Executive at Recare

Advertising Executive is responsible for planning, executing, and overseeing advertising campaigns across various channels to promote a company's products or services, ensuring maximum reach and impact by strategically targeting audiences and managing budgets to achieve desired marketing goals.

Responsibilities:

Strategy Development:

• Define advertising goals and objectives aligned with overall marketing strategy. 
• Identify target audiences and develop tailored advertising campaigns to reach them effectively.
• Research market trends and competitor activity to inform campaign planning. 
• Select appropriate advertising channels (digital, print, social media, etc.) and allocate budget accordingly. 

Campaign Execution

• Collaborate with creative teams to design engaging ad materials. 
• Manage media buying process and negotiate advertising placements. 
• Launch and monitor campaigns across various channels, ensuring timely delivery and compliance. 
• Track campaign performance using analytics tools and metrics (impressions, clicks, conversions). 
• Performance Analysis and Optimization:
• Analyze campaign data to identify areas for improvement and make necessary adjustments. 
• Monitor ROI and optimize campaigns to maximize results. 
• Generate comprehensive reports on campaign performance for stakeholders. 

Client Management:

• Build and maintain relationships with clients, understanding their needs and objectives. 
• Present campaign proposals and gain client approval. 
• Address client concerns and provide regular updates on campaign progress. 

Competencies

• Creative Thinking: Digital Savvy: 
• Data Analysis 
• Communication

Requirements

• B.Sc/HND Marketing
• 3-5 years Relevant Working Experience
• Solid knowledge of website analytics tools(Google Analytics,Netinsight, Omniture, Webtrends )