New Media - Team Lead at InfoStrategy Technology

Job Title: New Media –Team Lead
Job Code: IST/ABJ/006
Department: Technology
Reports to: Managing Director

JOB SUMMARY

Under the supervision of the Managing Director, the New Media Team Lead will be responsible for the development and implementation of all digital marketing initiatives; advertising campaigns that will promote the company’s products and services on social networking and other online platforms . S/He will build effective promotional strategies, be familiar with different media types from offline to the digital advertising channels and have solid skills in digital content creation. Ultimately, increase the public interest of the company through thoughtful media campaigns while ensuring our advertising cost are within budget.

ESSENTIAL DUTIES AND RESPONSIBLITES

• Oversee the development and implementation of a new media strategy
• Determine the best media outlet mix for promotional strategies
• Coordinate cross promotional activities
• Respond to public information inquires via new media outlets
• Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
• Increase the online awareness of the company’s products and services.
• Serve as the company’s liaison officer for new media efforts across the various platforms Facebook, Twitter, You Tube, Instagram, Blog etc .
• Regularly report advertising campaign results (including revenues and costs)
• Electronically manage the marketing of company’s press releases
• Make the company’s products and services viral online
• Design and review advertising budgets
• Coordinate video, graphics and audio production of content and upload to the company’s sites.
• Develop and implement a policy and a process for creating and posting content to multiple target websites
• Manage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed members
• Negotiate with media channels to close competitive deals
• Prepare additional promotional projects to support new product launches
• Create new campaigns to reach a broader audience
• Ensure a cohesive advertising message across campaigns
• Build long-term relationships with media influencers to promote our brand
• Maintenance and improvement of web content, including content generation, user interface and experience, site functionality and brand consistency.
• Develop, write and organize a wide variety of traditional and electronic communications including articles, presentations, brochures, letters, press releases, web pages, blog and social media posts and direct mail campaigns.
• Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.
• Actively engage users on all social network accounts and manage user comments on social network accounts.
• Provide weekly reports regarding viewership, followership and subscribers.

EDUCATION QUALIFICATIONS, EXPERIENCE, SKILLS AND COMPETENCIES

• Bachelors in Mass Communication , Telecommunication or any related field
• Minimum 5 years relevant experience as a Media Team Lead
• Excellent Knowledge of different types of media channel
• Excellent advertising, creative writing, proof reading and graphic design skills
• Excellent interpersonal skills
• Outstanding written and verbal communications skills
• Demonstrable experience with building effective advertising campaigns
• Exceptional knowledge of  digital marketing
• Excellent decision making and team management skills.
• Proven ability to work as part of a cross-functional development team