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  • Posted: May 17, 2018
    Deadline: May 31, 2018
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    We believe that mobile is the future, and that smartphones are the main way consumers in emerging markets will access financial services. Our mission is to make finance easy for people in Africa. We are developing apps to help people save, borrow and transact. Our products are designed with a modern and engaging user experience at the core to drive financial...
    Read more about this company

     

    Social Media Associate

    Job Description

    • We are seeking an experienced and creative strategist to develop and execute innovative social media campaigns and drive best-in-class customer experience and engagement.
    • You will be responsible for launching our social presence and growing it to impact millions of people across Nigeria. You will collaborate across internal functions including marketing, product, customer service, partnerships and PR as well as project manage outside influencers and agencies.
    • This is an opportunity to join an early stage team to launch a new business. The ideal candidate thrives in a fast-paced startup environment where they are willing to roll up their sleeves to get things done.
    • You will have the benefits of working in a startup environment as part of an international team with the opportunity to make a big impact, while being supported by the resources and network of our established parent companies.

    Responsibilities

    • Own and implement the organic social media calendar across platforms such as Facebook, Instagram, Twitter and Youtube
    • Oversee creative ideation and development including pictures and video format
    • Develop engaging campaigns to help us grow our customer base and brand, including creatively leveraging celebrity influencers, events and partnerships
    • Conduct customer research through focus groups, interviews and human centered design processes and ensure that customer stories and testimonials feature heavily on our social presence
    • Collaborate closely with the customer service team to foster positive social conversation and develop and maintain guidelines for brand tone of voice and responses to FAQ
    • Monitor and report on key KPIs including follower growth, engagement and conversion, driving continuous ideation and improvement

    Basic Qualifications

    • Bachelor’s degree or higher from a top university, additional marketing-specific qualifications and training a plus
    • 2+ years of relevant experience either in-house or agency side
    • Proven background of executing successful campaigns in the Nigerian market
    • Competent user of key tools such as Photoshop and Excel
    • Familiarity with the local financial services sector

    Attributes:

    • Entrepreneurial spirit: You take initiative and don’t wait to be asked. You’re results driven. Once you’re given a goal, you won’t stop until you’ve figured out how to make it happen.
    • Move fast: You must be able to multitask and prioritise in a fast-paced and dynamic work environment.
    • Great communicator: You are a bridge builder and influencer who is able to get buy in from other stakeholders for your ideas. You are comfortable collaborating with a cross-cultural team across multiple timezones.
    • Creative: You are creative and able to think outside the box. You have knowledge of a wide range of marketing techniques and concepts with proven background of executing successful campaigns in the Nigerian market.
    • Data driven: You make decisions based on data and have strong quantitative skills to run analysis and produce dashboards and reports.

    Method of Application

    Interested and qualified? Go to Transsnet Financial on transsnet.recruitee.com to apply

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