Marketing & Growth Manager at Imagine Concepts Limited

Duties:

• Design and execute an overall marketing strategy and campaign plan designed to support the attainment of the business’ growth, revenue targets and customer retention.
• Set up clear monitoring mechanisms for all VAS & Digital products to ensure their continued performance throughout the product lifecycle.
• Act as an internal advisor/consultant to Products & Business Operations team using data gotten from campaign result. This includes-
• Identifying consumer trends and preferences to inform the product design, development and revamp processes
• Conducting periodic market & competitor analysis to identify new opportunities and/or potential threats for the iConcepts business
• Monitoring uptake and churn on Product and services to spot any possible product or content quality issues
• Detailed research and analysis on the use of innovation marketing channels and best practice campaign management processes.
• Detailed monitoring, analysis, reporting and presentation of campaign results and ROI to ensure financial KPIs are attained.
• Coordinate iConcepts efforts to showcase successful product innovations at mobile technology forums
• Manage digital deployment of program & campaigns. Ensure integrity of mobile marketing and online marketing and any data feeds imported from social media.
• Ensure all campaigns launched adheres to Network Operator and Regulatory body’s guidelines and directives.
• Manage relationships with relevant units of client Operators

Requirements:

• Advanced degree in Business, Marketing, or other relevant disciplines
• 5 Years of verifiable experience in Campaign & Social Media Management, Growth Hacking marketing, Branding and User Acquisition Experience.
• Result Oriented self-starter with excellent analytical skills
• Technology and Digital Enthusiast, who possess a start-up and intrapreneural mind-set