Communications and Marketing Manager at Critical Recue International (CRI)

Reporting To: Chairman
Department: Communications and Marketing

Overall purpose of the Job

• Responsible for managing all internal and external communications for the company ensuring its messages are consistent.
• Responsible for developing, planning, and executing The Organization’s marketing strategy across The Organization’s various departments.
• Complete administrative and other duties as assigned.

Roles & Responsibilities

• Develop an integrated communications strategy for The Organization incorporating Public Relations, Marketing, Social Media, and Online Communications
• Implement communications plans to increase brand awareness and recognition for The Organization.
• Collating and analyzing current communications and messages and ensuring consistency.
• Communicating brand to internal customers and stakeholders.
• Co-ordinating marketing campaigns with sales activities.
• Creation and publication of marketing material in line with marketing plans.
• Planning and implementing promotional campaigns, online and paper
• Manage and improve lead generation campaigns, measuring results
• Assisting and implementing new product launches
• Ensure marketing objectives are implemented
• Maintain effective internal communications
• Oversee communication and marketing budgets
• Undertake continuous analysis of competitive environment and consumer trends
• Follow all policies and procedures laid out by CRI and contracting company including but limited to:
  • Company Policy and Procedures
  • HSE Policy and Procedures
  • Operational Policy and Procedures
• Continuously review site for hazards and ways to reduce incidences of illness and injury, reporting any issues

Key Performance Indicators

• Positive customer satisfaction reports
• Positive repurchase and retention reports of clients within established products
• Achievement of set targets
• Data analytics and cross selling assessment and reports
• Continuous provision of deliverables and other Organization requirements with regards to client relationship and retention

Minimum Qualifications and Competencies Required

• Degree in Sales or Marketing
• MBA Preferred
• Proven track record of success in senior marketing roles.
• Confident, driven, and dynamic leader.
• Must be able to build and maintain strong relationships with customers
• Training in Business Administration / Project Management
• Must be a confident communicator and presenter
• Must possess excellent organization and planning skills
• Must have project management and time management skills
• Must possess a wide degree of creativity and latitude
• Strong knowledge and understanding of current trends in healthcare
• Self-motivated with a positive and professional approach to management
• Strategic and innovative thinker with proven ability to communicate a vision and drive results
• Ability to solve problems and execute on initiatives
• Primary Focus on Customer Service
• Positive/outgoing attitude
• Ability to adapt to various roles/responsibilities
• Demonstrated ability to assess business needs, design and implement programs, and evaluate results