General Manager Sales and Marketing at Trefoil Networks

Description:

Responsible for product marketing and sales force compliance for the delivery of the divisions’s solutions and services to customers and clients.

Responsibilities:

• Prepare accurate sales forecasts and sales cycle reporting including sales opportunities reports and budgets.
• Get information on all products we offer.
• Conduct market surveys, monitor the competition and ensure brand equity.
• Organize Adverts and promotions, set up and maintain media relationship.
• To set product agenda and derived targets.
• To maintain sales database, records of all leads and to update marketing personnel on all prospects & leads.
• Conduct product training for sales and marketing staff and also presentations.
• Ensure publicity, press releases and media presence.
• To create and produce product mementoes, souvenirs, banners, flyers, brochures and sales collaterals.  
• Conduct price preview through market information and product costing.
• Conduct routine market research on specifics as directed. To include information on customers and competitors alike.
• Develop market related pricing system and establish effective product and market monitoring system.
• Responsible for all marketing/promotional activities be completed on time and within budget
• Act as an ambassador for the Company including support required during sales events or promotions
• Coordinate and manage all the sales and marketing activity for the divisions.
• Responsible for revenue generation across products and ensure yields across products.
• Work with the business development teams across the company to come up with strategies to get their individual products into the market.
• Coordinate the division to ensure process flow from the sales team, software engineers, support team, social media team, to mention a few.
• Participates in formulating and administering company policies, directing and coordinating all divisional department activities to develop and implement long-range goals and objectives to meet business and profitability growth objectives.
• Keep a tab on arithmetic calculations, pricing structures, gross margin and profitability.
• Co-ordinate sales commissions posturing and sharing ensuring it’s done according to the company’s policy.
• Reviews operations and plans to meet requirements for sales planning and to ascertain outsourcing requirements to develop new markets.
• Coordinate all products to competitive and acceptable levels.
• Organize Adverts and promotions, set up and maintain media relationship with the marketing and social media teams.
• Manage the sales database, records of all leads and to update marketing personnel on all prospects & leads.
• Supervise the business development and sales team to preview through market information and product costing.
• Develop market related pricing system and establish effective product and market monitoring system.
• Works with his team leads for project summary reports, deliver presentations to management.

Other duties as assigned by management

Reports To:

Chief Commerical Officer   - Directly

Reports:

• Sales Leads Report (weekly)
• Market Survey Reports (Monthly)
• Monthly Sales Forecast and Cycle Reports .
• Accounts status reports (Monthly)

Knowledge, Skills and Abilities (KSA) required

• Experience and skill with client relationship management (client and stakeholders), negotiation and influencing skills,
• Business acumen to be able to identify and create business profitability improvement and growth activities
• Extensive experience in Telecommunications, Broadcasting, ICT and Technology service delivery.
• Knowledge of budgetary requirements and revenue and expenditure management
• A self-starter capable of independent thought, conducting business development
• Business and analytical skills to research, analyse existing and emerging business
• Communication skills to effectively produce reports, presentations, proposals, monitor KPIs, SLAs, MOUs etc.
• Project Management skills and ability
• Leadership skills to manage a team, organization, facilitation and planning skills.