Brand & Consumers Activator at FAN MILK plc

Principal Accountabilities
Consumer & Market Insight, Innovation & Promotions:

• Contribute to Consumer Insights development, understanding the Market and Dynamics
• Participate/contribute to the building of short, medium & long term brand strategy, Innovation, Renovation and new product development /launch processes
• Support in data analysis of current market trends, market surveys and volume share, pricing and share in shop data
• Contribute to the recommendation of clear consumers promotional guidelines based on consumers understanding and current market knowledge

Consumers Activation:

• Drive flawless execution of all activations programs in line with the company’s strategy and approved Marketing Plan.
• Prepare and share report of all activation programs with result and measuring KPIs set prior to each programs.
• Prepare post activation analysis and activation evaluation with improvement propositions.
• Work with the departmental team to ensure all promotional investments are properly reviewed and evaluated in line with Return on Investment calculations.
• Work with the departmental team to recommend winning promotional propositions for the Brand(s), effectively communicating these to consumers and shoppers.
• Consumer spend reporting and compliance with budget.
• E-marketing/Digital - manage FanMilk’s social media profiles and presence.
• Managing 3rd Parties, Other Stakeholders & Compliance
• Identifying and engaging suitable agencies for activation programs
• Managing 3rd party agencies for creative assignments
• Managing FanMilk Internal contacts in delivering new products launches & other Innovation initiatives

Requirements
The ideal candidate:

• A Graduate with a minimum of  5 years Brand Management & Consumer Activation Experience
• Strong interpersonal skills to build good working relationships across all functions and markets.
• Strong flare for numbers and very analytical
• Convincing Personality, good planner, self –starter and committed to results.
• Flawless in Power point, Excel and good oral communications Skills
• Commercial acumen, confident, enthusiastic and persuasive.
• Attention to details/Good Project Management Skills