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  • Posted: Nov 28, 2017
    Deadline: Not specified
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    FrieslandCampina WAMCO Nigeria PLC is a multinational manufacturing company: it is an affiliate of Royal FrieslandCampina of The Netherlands, the world’s largest dairy cooperative. Its headquarters is in the Ikeja industrial area of Lagos State and operates an extensive distribution network across Nigeria’s 36 states and the Federal Capital Terri...
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    Consumer Insights Manager

    Purpose of the Job

    • Assist Consumer and Shopper Insight Manager on running local and Global consumer related programmes.
    • Manage Consumer insights, analysis, research projects and related activities
    • The business partner for research and insight related topics for the platforms/marketing team.
    • Actively develop and advocate the use of a common insights process and toolset.
    • Ensure Market, Consumer desires and motivations are being understood and acted on with right business plans
    • Support the marketing / brand strategy and brand planning by identifying key current market, consumer and shopper trends - category/brand drivers and barriers.
    • Contribute to the building of a consumer centric organization.

    Job Description
    In this position, you will be responsible for:

    • Source of Consumer Insights
    • Responsible for ensuring the development & generation of consumer insights through clean & accurate data
    • Responsible for ensuring relevant data sources are available to stakeholders.
    • Responsible for ensuring the development, generation, storage, & dissemination of consumer insights
    • Responsible for the professionalization of consumer research processes in order to ensure accurate & efficient generation of consumer insights.

    Project Management:

    • Maintain strong working relationship with agencies
    • Manage risks in dealing with vendors
    • Ensuring that objectives of stakeholders are clearly translated to agencies & in turn, understood by them
    • Able to manage significant project through the life cycle
    • Able to prepare detailed work breakdown structure, financial budget and timelines for the project
    • Able to define critical path of the project, anticipate potential obstacles
    • Able to adapt plan for changing circumstances
    • Able to allocate resources to meet needs, and performance objectives
    • Ensuring that timelines are kept, objectives are met & key questions are answered
    • Responsible to problem solve any unforeseen circumstances that may pop up during the duration of individual projects – need to plan for buffer on timelines & costs

    Stakeholder Business Partner:

    • Co support commercial team in the Integrated Commercial planning process.
    • Responsible to ensure stakeholder plans have been sufficiently challenged to maximize success.
    • Able to predict changes of consumer behavior and attitudes in the future and its impact to market and categories
    • Ensuring accurate market projections for target forecasting.
    • Ensuring facilitation of activities that will help with formulation of strategy e.g consumer immersions.

    People Development & Research Capabilities Enhancement:

    • Utilizing resources of team, both subordinates & peers, in order to complete tasks at hand
    • Training/Coaching subordinates, peers, & superiors on (total company) on how to enhance market research skills e.g. running data, interpreting data, data acquisition etc.

    Requirements
    Education, Qualification and Training:

    • Minimum B.Sc/HND in any field with a 1st Class or min. 2nd Upper. Degree in Marketing, Research, social science, statistics or economics.

    Experience and Professional Knowledge:

    • Minimum 5 years working in the market research and an FMCG experience (a plus).

    Functional and Technical Skills:

    • Analytical skills
    • Extensive knowledge of research methodology
    • Presentation & Communication skills
    • Time and Project Management skills
    • Strategic thinking
    • Knowledge of principles and practical application in market research
    • Deep knowledge & long time experience in the field of consumer behavior(and shopper behaviour a plus).

    Compensation Benefits

    • Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina offers not only a competitive salary but also training and education on the job because it’s important for our people to continue to grow.
    • After all, your development is not only good for your career; our products also benefit from it. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.

    Method of Application

    Interested and qualified? Go to FrieslandCampina on careersatfrieslandcampina.com to apply

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