Consumer Insights Manager at FrieslandCampina

Purpose of the Job

• Assist Consumer and Shopper Insight Manager on running local and Global consumer related programmes.
• Manage Consumer insights, analysis, research projects and related activities
• The business partner for research and insight related topics for the platforms/marketing team.
• Actively develop and advocate the use of a common insights process and toolset.
• Ensure Market, Consumer desires and motivations are being understood and acted on with right business plans
• Support the marketing / brand strategy and brand planning by identifying key current market, consumer and shopper trends - category/brand drivers and barriers.
• Contribute to the building of a consumer centric organization.

Job Description
In this position, you will be responsible for:

• Source of Consumer Insights
• Responsible for ensuring the development & generation of consumer insights through clean & accurate data
• Responsible for ensuring relevant data sources are available to stakeholders.
• Responsible for ensuring the development, generation, storage, & dissemination of consumer insights
• Responsible for the professionalization of consumer research processes in order to ensure accurate & efficient generation of consumer insights.

Project Management:

• Maintain strong working relationship with agencies
• Manage risks in dealing with vendors
• Ensuring that objectives of stakeholders are clearly translated to agencies & in turn, understood by them
• Able to manage significant project through the life cycle
• Able to prepare detailed work breakdown structure, financial budget and timelines for the project
• Able to define critical path of the project, anticipate potential obstacles
• Able to adapt plan for changing circumstances
• Able to allocate resources to meet needs, and performance objectives
• Ensuring that timelines are kept, objectives are met & key questions are answered
• Responsible to problem solve any unforeseen circumstances that may pop up during the duration of individual projects – need to plan for buffer on timelines & costs

Stakeholder Business Partner:

• Co support commercial team in the Integrated Commercial planning process.
• Responsible to ensure stakeholder plans have been sufficiently challenged to maximize success.
• Able to predict changes of consumer behavior and attitudes in the future and its impact to market and categories
• Ensuring accurate market projections for target forecasting.
• Ensuring facilitation of activities that will help with formulation of strategy e.g consumer immersions.

People Development & Research Capabilities Enhancement:

• Utilizing resources of team, both subordinates & peers, in order to complete tasks at hand
• Training/Coaching subordinates, peers, & superiors on (total company) on how to enhance market research skills e.g. running data, interpreting data, data acquisition etc.

Requirements
Education, Qualification and Training:

• Minimum B.Sc/HND in any field with a 1st Class or min. 2nd Upper. Degree in Marketing, Research, social science, statistics or economics.

Experience and Professional Knowledge:

• Minimum 5 years working in the market research and an FMCG experience (a plus).

Functional and Technical Skills:

• Analytical skills
• Extensive knowledge of research methodology
• Presentation & Communication skills
• Time and Project Management skills
• Strategic thinking
• Knowledge of principles and practical application in market research
• Deep knowledge & long time experience in the field of consumer behavior(and shopper behaviour a plus).

Compensation Benefits

• Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina offers not only a competitive salary but also training and education on the job because it’s important for our people to continue to grow.
• After all, your development is not only good for your career; our products also benefit from it. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.