Sales & Brand Manager at Hreade

Reports To: Ceo
Work Relationships: Sales Technicians, Customers, CEO.

Job Summary

• Responsible for driving sales and utilizing electronic media to promote the company’s brand and engage target audience in line with the overall company’s strategy.
• Develops sales and marketing plans and implements sales strategies to drive volume and profits. Leads creative development efforts in driving interest, awareness and sales of appliances.

Essential Job Functions
Sales:

• Promotes and sells appliances to prospective and exiting clients through persuading and influencing techniques;
• Generates leads through sales techniques including networking, emails, cold calls, newsletters etc;
• Works closely with sales technicians to resolve customer complaints to maximize satisfaction and repeat purchases;
• Achieves set sales targets and quotas within the designated timeframe;
• Prepares and facilitates sales presentations to prospective and existing clients;
• Maintains and updates client database;
• Pays frequent visit to dealers;
• Makes fields sales;
• Prepares and submits sales invoices for orders;
• Responds to clients queries and inquiries about appliances, prices and availability;
• Assists in determining selling prices of appliances based on sales reports and trends;
• Researches and analyses current sales and marketing trends and adjusts sales strategy to adapt to the changing market and competitive conditions;
• Establishes and maintains relationships with existing and potential customers;
• Prepares weekly and monthly sales reports that illustrates sales volumes, potential sales and areas of client base expansion;
• Identifies sales and marketing opportunities by researching on competition as well as consumer’s needs and expectations;
• Develops innovative customer retention strategies and client relationship management techniques;
• Manages the sales operations budget and ensures that all expenditures conform to the budget.

Brand Management:

• Researches on the brand positioning of appliances and gathers insights on customer trends;
• Coordinates the design and publication of advert materials and ensures the right message is passed across to the target market;
• Develops and implements plans to enhance the brand image and public perception;
• Plans and implements advertising and promotion activities including print media, email online and digital media;
• Measures and reports performance of all brand marketing campaigns and assess against organizational goals;
• Ensures search engine optimization to maximize inbound sales opportunities;
• Prepares content marketing strategy for the brand;
• Manages the company’s website and social media accounts and posts relevant content to promote the brand;
• Sends marketing and brand promotional emails to key customers;
• Attends relevant industry events and conferences for networking opportunities.

Requirements
Education:

• Bachelor’s degree from a reputable institution

Technical Requirements:

• Technology savvy
• Use of online, social and digital media tools
• Must be articulate
• Must be able to make sales

Knowledge Requirements:

• Knowledge of sales and marketing techniques and strategies

Skills Required:

• Working with people
• Relating and networking
• Formulating strategies and concepts
• Persuading and influencing
• Presenting and communicating information
• Writing and reporting
• Creating and innovating
• Learning and researching
• Analyzing
• Planning and Organizing

Work Experience:

• 3-5 years of experience as a sales representative