Marketing Manager at Shalina Healthcare

Job Purpose
Purpose of this position is to:

• Purpose of this position is to develop product support programs, product positioning and guiding field implementation to achieve budgeted targets and market share in West Africa.

Responsibilities & Deliverables

• Develop strategy, marketing plan including developing product positioning, developing innovative key messages and defining the detailed plans for promotional/ advertising and sales activities in the allocated region.
• Effective execution of all the marketing activities planned through the field force in co-ordination with the BM
• Plan new product launches from estimating the market size, to our volume plans , to final launch plan and then implement the same
• Prepare daily, weekly and monthly sales analysis (Product wise and brand wise) and submit the same to senior management as per the timelines.
• Research industry trends and competitive intelligence through survey and knowledge building programs to guide positioning decisions and ensuring that the field force is kept up to date.
• Support in effective pricing strategies for improving the profitability of each brand portfolio
• Design promotional inputs and schemes for the allocated region in coordination with RBH.
• Have close liaison with field force to assess the response to promotional materials and ensure that these materials are being used optimally.
• Maximize brand performance and profitability for the allocation region.
• Deploy effective KOL strategy and monitor implementation.
• Build strong partnerships with sales teams, medical delegates, regulatory in Africa and other functions to ensure hassle free implementation of the marketing plans

Qualifications & Experience
Qualification:

• Graduate - B Pharm. MBA is preferred.

Experience:

• 10 to 12 years in Pharma with initial exp. in Sales and with minimum 4-6 years of experience in Marketing of OTC products. Experience in handling Derma / Antibiotics/ Gastro products is essential.

Competencies:

• Balances multiple priorities/ Ability to think creatively and innovatively/ Analytical skills – Strong in numbers/ Attention to detail/ Commercial acumen

Language Skills:

• Fluent in English.