Product Manager - Construction Chemicals at WOW Jobs

Our client is a leading International manufacturer of sealants, PU-Foams and adhesives that cater to the building material and construction segment.

Job Summary:

• The client is looking to add new products to the construction chemical business. These are both from within their existing range, and new products from other suppliers.
• The person will identify and evaluate new product opportunities and ensure successful development & acceptance in the market on a PAN Nigeria basis.  

Core Responsibilities:
Product Development & Feasibility Related Responsibilities:

• Understanding and identifying customer needs through market research & sourcing products that meet those needs
• Sourcing the right product at the right price; identifying the key attributes required at the best value. Finding the right balance between key attributes required & desired market price
• Assessing the market potential of the product in terms of value & quantity per month.
• Identification of key customers & competitors of the product; determine their current volumes of business & pricing structure
• Interacting with end users- both corporate clients and artisans, to understand their usage of the product and acceptability of our product in terms of quality, price, and packaging.
• Carrying out product feasibility; model, features, price, potential sales per month
• Test Order Value & marketing support required
• Future orders & marketing support required
• Development of sales strategy & plan - channel identification, product placement, customer & sales support education, marketing / promotional support
• Understanding Marketing needs of customers on PAN Nigeria basis in coordination with Marketing Department – assessing marketing needs on regional basis / localizing marketing messages & activities to suit specific regions (where applicable)

Product Launch Related Responsibilities:

• Training Sales Teams with product knowledge (attributes, USPs, warranty etc.) & skills for effective sales of new product, prior to launch. Identifying & providing sales support materials (catalogues, fliers etc.) in coordination with Marketing department prior to launch
• Coordination & Implementation of marketing activities  

Post Launch Activities

• Assessing performance of product after launch
• Soliciting customer feedback for further product development / enhancement  - any improvements required, additional features, specific colours / designs, changes to packaging
• Assess impact of marketing activities
• Using above information for future product development / planning

Requirements

• Education level and/or relevant experience(s)     
• Degree/MBA in related field
• Business or marketing-related degree or equivalent professional qualification
• Minimum of 5 years of relevant experience in either construction chemicals or construction industry.

Key Competencies

• Strong leadership skills, organization and planning
• Good interpersonal skills
• Excellent written and verbal communication skills as well as formal presentation skills
• Problem analysis and problem-solving
• Well-developed negotiation skills
• Adaptability – must be able to fit into a multi-cultural environment