Marketing Director at Adexen

Job Reference: 1241
Industry: Logistics & Supply Chain
Function: Commercial & Communication

Job Description

• Responsible for planning, development and implementation of all of the GROUP’s (Social)marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Coordinates at the strategic and tactical levels with the other functions of the GROUP.
• The position reports to the Chief Commercial Officer and serves as a member of the commercial management team. This position participates with the Board of Directors, Executive Director and other management staff in charting the direction of the GROUP, assuring its accountability to all constituencies, and ensuring its effective operation.
• Within the GROUP, the position has primary working relationships with the Chief Commercial Officer, commercial management team and the service providers. Outside the agency, the position coordinates, primarily, with the media and key-accounts.

Responsibilities
Responsible for creating, implementing and measuring the success of:

• A comprehensive marketing, communications and public relations program that will enhance the Group’s image and position within the marketplace and the general public, and facilitate internal and external communications;
• All GROUP marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
• Ensure articulation of GROUP’s desired image and position, assure consistent communication of image and position throughout the GROUP, and assure communication of image and position to all constituencies, both internal and external.
• Responsible for editorial direction, design, production and distribution of all GROUP publications.
• Coordinate media interest in the GROUP and ensure regular contact with target media and appropriate response to media requests.
• Act as the GROUP’s representative with the media.
• Coordinate the appearance of all GROUP print and electronic materials such as letterhead, use of logo, brochures, etc.
• Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
• Provide counsel to chapters on marketing, communications and public relations.
• Ensure that the GROUP regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
• Leads projects as assigned, such as cause-related marketing and special events.

Planning and budgeting:

• Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Chief Commercial Officer and the Executive Board.
• Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
• Recommend short- and long-term GROUP goals and objectives to the Chief Commercial Officer
• Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of the GROUP and use this information to help GROUP operate with initiative and innovation.

Expectations

• Minimum of 7 years experience in marketing, communications or public relations with demonstrated success, preferably in the supply chain management sector. Graduate Degree in a related field is highly desired.
• Demonstrated skills, knowledge and experience in the design and execution of (social) marketing, communications and public relations activities;
• Strong creative, strategic, analytical, organizational and personal sales skills
• Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel;
• Demonstrated successful experience writing press releases, making presentations and negotiating with media;
• Experience overseeing the design and production of print materials and publications;
• Computer literacy in word processing, data base management and page layout;
• Commitment to working with shared leadership and in cross-functional teams. Strong oral and written communications skills;
• Ability to manage multiple projects at a time;