Brand Manager Ref: BrandMan2013 at Nestle Foods

Job Description
Develop and implement the entire consumer marketing programme that builds strong brand equity for one of our brands. Monitor brand performance and manage the expenditure.

Key Responsibilities

•     Generating compelling consumer insight to develop winning strategies for the brand vs. competition.
•     Development of marketing plans by identifying the key opportunities (incorporating understanding of consumers, competition and external environment) and developing action plans for the brand in line with business objectives.
•     Managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
•     Responsible for creating engaging brand experience for the brand, through building strong brand ideas at relevant consumer touch points including consumer promotions.
•     Responsible for delighting consumers with products experience on taste and packaging (benchmarked against competition).
•     Reviewing the uplift numbers (actual vs. sales forecast) and recommending action plans as appropriate.
•     Responsible for monitoring & analysing performance including competitive benchmarking.
•     Responsible for proposing optimal marketing budget for the brand. Ensuring investment is properly reviewed and evaluated.

Requirements

•     B.Sc or HND with a minimum of Second class or Upper credit (respectively) in any discipline.
•     5 - 6 years' experience in Branding, Consumer Marketing, Channel & Category Sales Development or Marketing related discipline with Field Sales experience.
•     Must have previous record of success in building brands based on consumer insights.
•     Must have 2 years’ experience in Shopper Activation or Shopper Insight functions.
•     Good knowledge of key business functions. - Working Knowledge of core Business Processes, Innovation & Renovation, Product Development.
•     Good Working knowledge of Competition Law.
•     Advanced understanding of Consumer, Market Intelligence sources, Competitive Landscape and Category trends.