Digital Marketing and Branding Officer at TDI Global

Job Description

As a digital marketing officer, you will promote your employer's products, services or ideas online.

Requirements

• Degree in Computer Science, Digital Marketing Communication, Internet Analytic etc

Experience:
- 2-3 years in social media marketing,
- 2-3 in digital marketing communication
- 1-2 years in internet analytic
- Experience with various internet-based analytic tools (Google, Survey Monkey etc)
- Excellent communication (English spoken and written)
- Demonstrated evidence of ability to create online marketing scripts, pictures and images
- Excellent oral presentation/selling skills
- Demonstrated skills in branding, market positioning and and marketing flair

Responsibilities

• Create digital marketing campaigns for online channels like websites, apps and social media websites like linkedin, Facebook and Twitter
• Develop market research surveys and work with customers in focus groups
• Work with marketing and PR professionals to add digital media into current advertising campaigns
• Brief other professionals such as web designers on advertising campaigns
• Write engaging content for websites, email and social media
• Design and write e-communications like e-newsletters and text campaigns
• Improve navigation on a website to provide an excellent user experience
• Make information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media
• Use data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns
• Track the success of your marketing campaigns and present your findings to management
• Keep your knowledge current and predict new digital marketing trends like video advertising

Compensation:

• The position comes with competitive remuneration