Social Media Manager at Westerfield College

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Moderate all user-generated content in line with the moderation policy for each community
• Send periodical newsletters to selected audience
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Analyze and report social media actions on a monthly basis for successes and new opportunities.
• Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.

Requirements

• 1 – 2 years proven working experience in social media or related field
• Excellent consulting, copy-writing and communication skills
• Experience with Social media management tools (Hootsuite, Buffer etc)
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Fluency in English with written and verbal communication skills.
• Ability to work independently and in a team environment.
• Exceptional time management skills