- Creates comprehensive social media strategies, defining programs that use social media marketing techniques to increase visibility, membership and traffic across all client brands.
- Performs high-level industry-specific research, deconstructing relevant case studies and uncovering insights.
- Leads and manages internal and external social media teams dedicated to all “non-paid” social media activities.
- Implements and manages social media programs, drafting participation guidelines for brands’ engagement in social networks.
- Actively participates in client meetings; leads the presentation of social media strategies and tactics.
- Assists in the new business process for obtaining and onboarding social media clients, including garnering and preparing insights, strategies and recommendations for writing social media portions of proposals and RFP responses.
- Prepares and delivers social media capability presentations and pitches and has effective proposal writing skills.
- Experiments with new and alternative ways to leverage social media activities (“marketing R&D”).
- Monitors social media trends, tools and applications, and appropriately applies knowledge to increasing client use of social media.
- Strategizes with and educates the client service team as well as clients on incorporating relevant social media techniques into the corporate culture and into all company products and services.
- Measures the impact of social media on overall marketing efforts.
- Other duties may be assigned.
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