Assistant Manager, Conferences & Event at Business Day Newspaper

Job Description

• The Assistant Conferences & Events Manager must be an enthusiastic marketer with exceptional leadership and communication skills and a strong understanding of events and conference marketing operations and strategy.
• The primary focus of this position will be to lead all operational and marketing aspects of Businessday Conferences & Events.
• You will also manage the strategy and execution of special events and conferences that take place throughout the year.

Key Responsibilities & Accountabilities

• Responsible for sales/marketing of sponsorship for all conferences
• Responsible for all event and conferences operations throughout the year
• Responsible for planning and managing the programs so that they are fully integrated across marketing vehicles.
• Managing, planning and implementing targeted and effective cross- channel marketing campaigns, with the goal of securing maximum delegate revenue
• Working cross functionally, the Assistant conference manager will define( manage and assist with the execution on the program goals, messages, audience generation/email campaigns, speaker plan, collateral, event website and registration, and event logistics.
• Responsible for mentoring and managing event teams
• Provide the Conferences Manager with a clear marketing plan for each event.
• Liaise with the Conferences Manager to identify and arrange cross promotion opportunities at events. This should be done for every event at least 2 weeks prior to the conference date.
• Manage and monitor the creation and scheduling of conference emails to the internal conference data lists, as per marketing schedule and conference targets.
• Manage and monitor the Conference Marketing Executive to ensure events are promoted via relevant social media platforms, including (but not restricted to): Facebook, Linkedln and Twitter.

Desired Skills and Experience

• Bachelor's degree is required: Marketing/Business degree preferred
• 3-5 years of marketing experience: Events/conferences marketing background preferred
• Minimum of 2 years management experience
• Proven experience and track record of successful marketing campaigns and delivering world class conferences
• Strong understanding of event/conferences strategy, operations, and marketing
• Ability to create program goals, messaging, communication and overall event plans with minimal direction
• Superior communication and people skills with the ability to work across all levels in an organization and with external event agencies.
• Exceptional leadership skills with a proven track record managing teams to deliver effective, integrated event programs and results
• High energy, outgoing, “can do” personality. Ability to thrive in a changing environment
• Vast knowledge of a wide range of marketing techniques and concepts