Retail Sales Manager at Diageo

Level: L6 (MS1)
Reports To: AREA SALES MANAGER

Context
Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity

This role is based in Northeast Nigeria

Purpose of Role:

• To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on high value outlets including implementation of all sales activities/programmes in the retail sales territory
• Responsible for the account management and activation of high value outlets and hypermarkets
• To spot sell to fill sales gaps in the outlets (across the entire portfolio) and to pre-sell
  

Top Accountabilities:

• Ensures achievement of QDVPPP sales drivers for Territory
• Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.
• Ensures at a minimum, once a quarter reviews of RSE, SR & VSR routes, inclusion of new outlets.
• Manages Recommended Price Compliance in outlets and ensures the retail redistribution standards are adhered to by distributors
• Ensure effective customer/ business development to counter competitive activities in these outlets
• Has accountability for POS materials, Chillers, Light signs etc deployed in retail outlets within sales territory.

Qualifications and Experience Required:

• Graduate with minimum 1 year commercial expertise gained across Sales / Consumer Marketing or Sales Management.
• High level awareness of the application of Health & Safety Standards
• Good communication skills –written and verbal. Suitable candidate must also be fluent in Hausa
• Good IT skills
• High degree of integrity
• Good inter personal skills
• Geographically mobile.
• Healthy and physically fit.
• Experienced driver with valid license

Barriers to Success in Role:

• Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
• Unwillingness to flex schedule to align with business hours of retailers and distributors
• Limited or no knowledge of the Northeast region.