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Wakanow.com is Nigeria’s first and leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally. Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services f...
•Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain our social media presence
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion tests
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Instrument conversion points and optimize user funnels
•Collaborate with agencies and other vendor partners
•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
•Bachelors Degree in marketing or a related field
•5-7 years of experience in digital marketing is mandatory
•Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
•Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
•Experience in optimizing landing pages and user funnels
•Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
•Working knowledge of ad serving tools (e.g., DART, Atlas)
•Experience in setting up and optimizing Google Adwords campaigns
•Working knowledge of HTML, CSS, and JavaScript development and constraints
•Strong analytical skills and data-driven thinking
•Up-to-date with the latest trends and best practices in online marketing and measurement
• Setting up PPC campaigns, Google In-mail campaigns, doubleclick and reporting on performance
• Honest and ethical; team player with strong interpersonal and organizational skills
• Must possess a Calm, mature and courteous disposition
Qualified Candidates should forward their CV's to careers@wakanow.com with the title of the job as subject. Application closes on the 1st of April 2015
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